Innovative Communications and Marketing: Five Haley Marketing Clients Win 2018 American Staffing Association Genius Awards

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Five clients of Haley Marketing, the leading website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, received 2018 Genius Awards from the American Staffing Association.

Haley Marketing Group logo

Haley Marketing Group logo

A big thank you to the American Staffing Association for the recognition for these marketing projects. And an even bigger thank you to the clients who gave us the opportunity to create these award-winning staffing websites, social media campaigns and other marketing projects.

Haley Marketing, the largest website development, social and content marketing firm serving the temporary staffing and executive recruiting industries, is pleased to announce that five of their clients were named 2018 Genius Award Winners, including two Grand Prize Winners, by the American Staffing Association (ASA). This national awards program recognizes the best and most innovative communications and marketing campaigns among ASA member staffing, recruiting and workforce solutions companies.

This year's Genius Award entries were judged on a numeric scale by a panel of communication experts. Each entry was assessed for its visual appeal, content and message, originality of approach, objectives achieved, and overall effectiveness. Achievements in individual categories were recognized with Grand Genius Awards, Genius Awards, and honorable mention distinctions, and winning entries will be featured in a cutting-edge, interactive display at Staffing World® 2018, the ASA annual convention and expo, Oct. 16-18 in metro Washington, DC.

This year, five Haley Marketing clients received awards, and two clients received honorable mentions:

The Resource – Category Winner (Company Website) and Overall Grand Prize Winner for Revenue Class. Designed to showcase the unique ways this firm helps clients and candidates, the site emphasizes The Resource's CORE Hiring System and delivers a seamless user experience. Website features include large format drop-down for one-click access to any point on the site, fully responsive design and both industry and location pages.

Johnson & Hill Staffing – Category Winner (Company Website) and Overall Grand Prize Winner for Revenue Class. Attractive, robust and optimized for mobile, Johnson & Hill's website reflects their updated brand identity, while improving both SEO and user experience. Since launching the new site, job board traffic has increased an incredible 771 percent.

PrideStaff – Winner (Direct Mail Print Campaign) and Honorable Mention (Internal Digital Publication). Designed to be engaging, fun and professional, each step of PrideStaff's eight-week, integrated "Superhero" themed campaign provides hiring managers with a guide to recruiting superheroes for their organizations, while giving sales representatives a structured and differentiated approach to land more appointments.

PrideStaff also received an honorable mention for their Hurricane Harvey Disaster Relief campaign. In the wake of one of the worst natural disasters in Texas' history, PrideStaff's corporate office set up and promoted a GoFundMe campaign that raised $23,000 in just 10 days to assist internal associates, temporary field associates and local families hit with unexpected living expenses, displacement costs and property damage.

Hamilton-Ryker – Winner (External Print Publication). Combining a corporate capabilities brochure, PowerPoint presentation, sell sheets and case studies, Hamilton Ryker's winning entry is a powerful direct marketing toolkit that: demonstrates their abilities as a total workforce solutions company; positions them as an ideal staffing partner for their target audience; and provides irrefutable proof of their value proposition.

Vector Technical Inc. – Winner (Social Media). Designed to increase brand awareness and drive applications amid record-low unemployment, Vector Technical Inc.'s social media strategy combines organic content sharing and paid content promotion on Facebook. In one year, their candidate-facing social media marketing program: increased followers by 147 percent; increased job applications by more than 82 percent; and drove more targeted traffic to their company website.

The Advance Group – Honorable Mention (External Digital Publication). With dual goals of enhancing the candidate experience and eliminating the common complaint that "no one followed up with me after my interview," The Advance Group's "Interview Follow-Up" email campaign improves post-interview communication with new applicants. Using a custom email messaging template, the program: assures candidates they are in The Advance Group's database; provides the name and email address of their interviewer; and encourages candidates to search other jobs on the website job board.

According to Haley Marketing CEO, David Searns, “A big thank you to the American Staffing Association for the recognition for these marketing projects. And an even bigger thank you to the clients who gave us the opportunity to create these award-winning staffing websites, social media campaigns and other marketing projects. We truly appreciate these companies who have been awesome partners with our team at Haley Marketing."

About the ASA Genius Awards
The Genius Awards recognize the best and most innovative communications and marketing campaigns among American Staffing Association member staffing companies. The American Staffing Association has recognized several member staffing firms with 2018 ASA Genius Awards, to honor the best staffing industry marketing, advertising, multimedia and public relations campaigns of the year.

About Haley Marketing Group
Haley Marketing provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry. The company provides services to more than 1,200 staffing and recruiting firms throughout the world.

Haley Marketing’s mission is to make great marketing more affordable, and the firm’s clients range from solo recruiters to larger staffing and recruiting organizations with regional, national and international offices.

Haley Marketing’s services include:
Website Design
Direct Mail Campaigns
Email and Content Marketing
Blog Writing and Social Media
Reputation Management
Corporate Identity & Creative
Marketing Strategy
Online Advertising
Recruitment Marketing

For more information, contact Haley Marketing at 1.888.696.2900.

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Mandy Wittschen
@haleymarketing
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