Electronic Retailing Association and InventHelp’s INPEX® Collaborate on Inventor Showcase for the 2015 ERA D2C Convention in Las Vegas

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InventHelp – one of the Country’s Leading Inventor Service Companies -- To Produce the Popular Showcase That Provides Inventors with a Rare Opportunity To Share Their Inventions with Leaders In Direct Response Television Marketing

Inventors pitching their products to companies as a part of the ERA D2C 2014 New Product Showcase

“We are pleased to once again partner with ERA for the seventh straight year to bring the New Product Showcase to the convention and direct marketing industry,” said Nicole Lininger, Director of InventHelp’s INPEX.

The Electronic Retailing Association (ERA) and InventHelp’s INPEX® have partnered again to present the InventHelp-INPEX New Product Showcase at the upcoming 2015 ERA D2C Convention to be held October 6-8, 2015 in Las Vegas at the Wynn Hotel.

Produced by InventHelp, a leading inventor service company and the force behind the annual InventHelp INPEX Exposition, the New Product Showcase gives inventors the rare opportunity to present their products to top companies engaged in the direct response television industry. The showcase is a popular staple within the ERA D2C Convention. This major annual gathering for the global direct-to-consumer industry consists of three days of high-level networking, business-building sessions and two exhibition floors of the most powerful companies in electronic and digital direct response.

The New Product Showcase will feature 37 inventors, who will each have several minutes to pitch their products to a panel of expert DRTV judges and have the chance to become “Inventor of the Year.” The five highest scoring inventors will have the chance to see their product pitched on stage by professional pitchmen & women in front of a live audience. Inventions are chosen based on DRTV pitchability and DRTV potential.

At InventHelp’s INPEX 2015 held this June, 22 inventors were selected by an ERA panel for an invitation to participate in the New Product Showcase.

“We are pleased to once again partner with ERA for the seventh straight year to bring the New Product Showcase to the convention and direct marketing industry,” said Nicole Lininger, Director of InventHelp’s INPEX. “The showcase is an opportunity for inventors to network with professionals who place products on television.”

“InventHelp is the gold standard for inventor resources and services, and we are proud to once again partner with this outstanding company to present the InventHelp-INPEX New Product Showcase,” said Julie Coons, President and Chief Executive Officer of Electronic Retailing Association. “Inventors are the lifeblood of the direct response industry, and we look forward to hosting several of the country’s most inventive talent.”

About the 2015 ERA D2C Convention:
The Electronic Retailing Association’s 2015 ERA D2C Convention is the 22nd annual show where the industry’s top technology innovators, manufacturers, buyers and marketers meet to learn about the hottest trends in the direct-to-consumer marketplace and meet with partners and potential customers to foster critical business relationships. The event will feature attendees from across the U.S. and around the world, exhibitors from all areas of direct response marketing, a variety of education sessions on industry-related topics and expansive networking opportunities, as well as a wide variety of events on the tradeshow floor. For more information, please visit [http://www.retailing.org/d2c/.

About the Electronic Retailing Association:
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at [http://www.Retailing.org.

About InventHelp:
InventHelp® is a leading inventor service company, helping inventors since 1984. InventHelp submits client’s inventions, products or ideas to industry in an attempt to obtain a good faith review. For more information about InventHelp, please visit http://www.inventhelp.com or call 1-800-INVENTION. InventHelp’s INPEX is America’s Largest Invention Show. Now entering its 31st year, June 7-9 2016, INPEX offers a venue where inventors can exhibit their inventions and network with companies interested in licensing, marketing or manufacturing new product ideas. For more information about the 2016 show, visit http://www.inpex.com or call 1-888-54-INPEX.

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Nicole Lininger
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