New Book, ‘Agents of Change: Rethinking Insurance Agency Marketing,’ Reveals Proven System For Insurance Agents to Grow In the New Economy

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Co-authors John Tate, Jay Adkins and Natalia Tate, marketing and insurance experts, show in their newly published book how fostering positive change in the community can dramatically impact business growth for insurance agencies.

Paperback + Audiobook

Insurance agency owners that believe in the proven strategies we suggest (...) end up experiencing the most rewarding kind of profitability - the kind that directly impacts the lives of their entire team (...) and a large number of families...

Pioneers in Worthy Cause Marketing campaigns within the Insurance industry, Miami, FL based firm, Agency Marketing Machine (AMM), proves through its co-founders’ recently published how-to book, that insurance agency growth and the betterment of communities go hand in hand. Agents of Change, released in print last February and audiobook in June, is garnering an increasing number of enthusiastic reviews across the industry. The unique strategies revealed in the book are provided to the reader through the relatable story of Jim Wakefield, a fictional insurance agency owner on his non-fictional journey through the challenges of keeping his business afloat.

Agents of Change takes readers through troubles that commonly plague insurance agencies. The tale of Wakefield Insurance includes a number of those struggles, such as: sustaining high levels of retention; lowering the cost of acquiring new customers; successfully utilizing the power of social media; and developing a meaningful online presence. For each hurdle, the audience – through Jim's research and determination – is presented with solutions and actionable steps.

“Insurance agency owners that believe in the proven strategies we suggest, and then implement them, end up experiencing the most rewarding kind of profitability - the kind that directly impacts the lives of their entire team, other local businesses, and a large number of families within the community," said John Tate, co-author and President of AMM.

The book is rapidly becoming a must read roadmap for agents searching for long-term growth, and quickly reached best-seller status on within its category. To celebrate that success, for a limited time the paperback version is being offered for free – shoppers only pay for the cost of shipping. Copies can be claimed here while supplies last:
As a valuable bonus within that offer, the audiobook is also being included at no extra charge for now.

“With Agents of Change, our intention was to provide an easy to read and easy to understand guide, one that would compel agency owners everywhere to get up and push their businesses to new heights. At AMM, we can only work with a limited number of agencies, so now our highly successful tactics are available to all!" exclaimed Natalia Tate, co-author and Vice President of AMM. Free resources are offered throughout the book, to facilitate the understanding of points made, and to help readers take action.

The book is yet further evidence that Agency Marketing Machine is indeed out to change the world, as the #AgentsofChange movement, which AMM launched in 2013, has collectively raised over $646,300 for charities and families nationwide to date. Jay Adkins, a long-time insurance agency owner, as well as book co-author and Chairman of AMM, stated, “Agency owners now have access to AMM's blueprint for agency success… they can see how acting as agents of change, on a daily basis, makes perfect sense – business sense." More information about the movement can be found at

About Agency Marketing Machine (AMM):
Agency Marketing Machine is a full-service marketing firm headquartered in Miami, FL. Their multi-disciplinary team focuses on building relationships, driving referrals, and increasing retention for insurance agencies across the country. Their unique programs allow agencies to consistently impact their communities and set themselves apart from competition. To learn more about AMM and whether the programs are still available in your region, call 786-322-5011 or visit

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Natalia Tate
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