Insurer and Local PT Group Tackle Opioid Crisis Head-On with “Back Now” Pilot Program

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ProRehab offers Kentuckians 5 physical therapy sessions for the cost of one copay as part of pilot program to tackle back pain

Pat Wempe, ProRehab CEO

If we can move the needle on seeing a PT first, we can prevent our patients from needing thousands of dollars in medical care.

ProRehab Physcial Therapy (PRPC) is proud to announce a first-of-its-kind pilot program with Anthem Blue Cross Blue Shield (BCBS) of Kentucky for members who have Back Pain. The “Back Now” program aims to change the way members with back pain currently access treatment by removing the cost barrier for seeing a physical therapist when the pain first arises.

“Anthem is the perfect partner for the Back Now pilot program,” said ProRehab CEO, Pat Wempe, PT, DPT, SCS, CSCS. “We are aligned in the mission to help members get better care, faster, and with less out of pocket expenses.”

Patients are often prescribed preventable care for back pain such as opioids, steroid injections, advanced imaging, or, in extreme cases, lumbar spine surgery.

“Surgeries, medicines, and other healthcare procedures can be expensive,” said Wempe. “We’re in the business of healing, which is why the ProRehab team is proud to offer a safe, effective program. All we want is for back pain to be taken care of quickly, for less dollars and with a faster recovery.”

According to Wempe, “It’s a little-known fact that only 8-10% of patients who should get physical therapy as a first step to treating back pain, actually do. If we can move the needle on seeing a PT first, we can prevent our patients from needing thousands of dollars in medical care.”

STUDIES HAVE SHOWN THAT WHEN PHYSICAL THERAPY IS FIRST:

  • 71% lower costs for the same outcome
  • 75% - 90% lower likelihood of opioid use
  • The need for prescription pain medications, surgeries, and costly imaging is prevented
  • Quicker relief, less dollars, faster recovery

With the Back Now program, eligible Anthem BCBS of Kentucky members can see their ProRehab physical therapist without seeing a physician first. ProRehab is offering a package of 5 ProRehab PT visits for 1 copay and packages can be re-upped as needed.

WHO IS ELIGIBLE?

  • Applicable Anthem plans are primarily Kentucky commercial plans and do not include Anthem’s Medicare or Medicaid plans.
  • Patients must have a complaint of back pain.

To learn more about ProRehab’s physical therapy services, or to schedule a free consultation with one of Kentucky and Indiana’s experts in back pain treatment, please visit http://www.ProRehab-PC.com

About ProRehab:
Founded in 1999, ProRehab is a locally owned private physical therapy practice with over 20 years of experience as Evansville, southwest Indiana and western Kentucky’s preeminent provider of outpatient physical therapy. ProRehab’s therapists have a wide range of clinical expertise in manual physical therapy, spine care and rehabilitation, general orthopaedic conditions, sports specific injuries, hand injuries, workplace injuries and more. 100% of our expert practitioners are either board certified or in the process of completing advanced residency, fellowship, or clinical mentoring programs, allowing them to provide the highest standard of care to our patients. For more information visit ProRehab-PC.com or find us on Facebook by searching ProRehab, PC or on Twitter at @ProRehab.

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Jennifer Williams
ProRehab
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