Sharon Kleyne, Founder of Bio Logic Aqua® Research
GRANTS PASS, Ore. (PRWEB) March 05, 2020
Air Date: 2 March 2020
Guest: Andrew Sherman, Partner in Washington, D.C. office of Jones Day and Adjunct Professor in the Masters of Business Administration program at the University of Maryland and Georgetown University.
https://www.voiceamerica.com/episode/122055/my-harvesting-intangible-assets
International water evaporation researcher Sharon Kleyne believes that better education about intellectual property values (IP) will vastly improve global health and strengthen the U.S. economy.
“I have spent thirty-five years studying the behavior of our health,” says Kleyne, host of the internationally syndicated The Power of Water® & Your Health sponsored by Nature's Tears® EyeMist® on VoiceAmerica and produced by Rose Hong, founder and director of Global Dragon TV in Washington, D.C., “and I discovered that life is water. Life began with water. Water gives you the time to have eternity. Water invented you! Your life depends on your organs consisting of certain percentages of water.” This, of course, makes all human beings water IP. “I was shocked,” adds Kleyne, “to discover how many people don’t know about IP. IP is written into the Constitution!”
Andrew Sherman, bestselling author and partner in the Washington, D. C. office of Jones Day agrees. “Yes, the Founding Fathers gave us a gift,” says Sherman. “IP laws are built into the Constitution. IP is also intellectual capital, intellectual assets and intangible assets.”
Sherman, a veteran of thirty-three years as a transactional lawyer, noticed in time a seismic shift in our economy away from tangible assets (products, inventory, machinery) to intangible assets (buying brands, licensing, innovation). He also notices that many CEOs are focusing on the wrong things. “CEOs need to be irrigating with a different kind of hose rather than putting out fires all the time,” says Sherman. “Then our economy will be growing at 4% to 5%, I promise you. Right now, using water as an example, we’re in one big global firefighting mindset, and that’s not the best use of our resources.”
Kleyne’s brother, M.B.A. School of Business at Wharton Ron Cowin, a global human resource development expert, head of human resources for Honeywell worldwide and an executive with the conference board before he passed away, taught her about IP values when she was launching her research center, Bio Logic Aqua® Research Water Life Science®. He encouraged her to strive for low debt and concentrated IP. Today, Kleyne points to 5-year- term golden parachutes through which the highest executives were rewarded at the expense of funding company innovation that would grow confidential IP. That shift away from the importance of IP impacts every level of the economy, “right on down to the kitchen tables across America,” warns Kleyne.
Sherman concurs, adding that “activist shareholders are now expecting their leaders to be irrigators, to drive research and development and realize greater IP values and profits. Yet 98 percent of boards across America are focused on the wrong things, on crisis management, litigation, and not on developing and protecting IP.”
In his new book, The Crisis of Engagement, Sherman zeros in on what he sees as the biggest threat to IP values and the U.S. economy. “Innovation,” says Sherman, “most often happens incrementally by the average employee in a company. It’s not always the Ph.D or scientist who is paid a lot of money to innovate. Sometimes the best ideas are at the middle or lower levels of a company, but only if your people are interested in what the company does and only if they’re engaged and aligned with the values of the company.”
Citing a recent Gallup study, Sherman says he was devastated to learn that 51% of the American workforce considers itself disengaged, while an additional 20% admits to feeling highly disengaged. “This is a failure to create a necessary culture of innovation. Employee disengagement is too high.”
Kleyne notes that this situation is a far cry from the days when the Mars candy bar was invented by an employee; post-its, too. Even the Big Mac was invented by a recently deceased franchise owner in Pittsburgh.
“HR people are not being invited into the innovation discussions like they should,” adds Sherman. “People event things, not machines.”
Kleyne and Sherman agree that better education about IP is necessary. Kleyne cites the lemonade stand movement in schools across America that teach children how to become entrepreneurs, competing and creating business plans. She urges new technology education for children and young people now before it is too late.
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If you would like to listen to the talk radio program organized by program director Rose Hong of Global Dragon TV featuring Andrew Sherman, bestselling author, partner in the Washington, D.C. office of Jones Day and Adjunct Professor in the Masters of Business Administration program at the University of Maryland and Georgetown University and Health Olympics new water technology educator and evaporative dry eye researcher Sharon Kleyne as they discuss intellectual property values, innovation, corporate cultures, education, water and evaporation, follow this link:
https://www.voiceamerica.com/episode/122055/my-harvesting-intangible-assets
If you would like to watch a very brief, entertaining educational film that demonstrates the application of the new Dry Eye Solution® technology Nature’s Tears® EyeMist®, sponsor of Sharon Kleyne’s talk radio program, go here: https://www.youtube.com/watch?v=l0gOr8TB45U