IntelliQuote Launches Full-Service Mobile Website Making Instant Life Insurance Quotes Available to Smartphone Users

IntelliQuote, a widely respected online life insurance agency, launches a fully functional mobile site in response to a recent shift in consumer behavior. As more and more consumers leverage Smartphones to search and buy online, IntelliQuote intends to cater to their customers’ evolving needs.

(PRWEB) November 20, 2013

IntelliQuote, a top rated online life insurance agency, is proud to announce the launch of their mobile website. Offering the same services and functionalities of the IntelliQuote corporate website, the new mobile life insurance site will offer visitors the ability to start a quote and much more.

Founded in 1996, IntelliQuote has become one of the largest and most trusted online life insurance agencies in the United States. Delivering unparalleled customer service and instant life insurance quotes, from the industry’s top carriers, IntelliQuote has earned a reputation as a leader in the space. Having worked diligently to cater to the needs of the modern consumer, the IntelliQuote leadership team was eager to launch a mobile site as soon as a need was identified.

The use of smartphones for both online research and purchasing has been on a steady increase since they were first introduced nearly 20 years ago. A recent study from eMarketer entitled “State of Mobile Search 2013: Key Trends in Mobile SEO and SEM,” took a closer look at the mobile phenomenon. eMarketer estimates there were 121 million smartphone users and 94 million tablet users in the U.S. in 2012. The study also found that more research happens on tablets yet searching on smartphones is more likely to result in an action.

Having monitored the steady rise in mobile traffic to their web site in recent years, the IntelliQuote team has been focusing on the mobile customer for some time now. Several consumer studies, like that of eMarketer, have been released in the last year; each of which points to the growing dependence of modern consumers on their mobile devices. For nearly two decades IntelliQuote has been a dominate force in the technological advancement of the insurance industry. Once an opportunity was identified to better cater to the needs of the mobile consumer, action was taken.

“We were both encouraged and inspired when we identified the opportunity to expand our online presence into the mobile web environment,” said Gary Lardy, President and CEO of IntelliQuote. “We know that mobile users are looking to take immediate action and we aim to provide the seamless experience they deserve.”

The new IntelliQuote mobile site, which launched 13 November, 2013 offers visitors an unmatched smartphone experience. Visitors can start a life insurance quote, gain access to a library of educational resources, follow the IntelliQuote Blog and connect directly with IntelliQuote advisors. Built to deliver the same award-winning experience of the traditional IntelliQuote site, the new mobile site is already proving to be a great success.

“It’s not often that we have the opportunity to serve a new consumer segment. With the launch of our mobile site we’re able to do just that and we can’t wait to see where we can take it from here,” added Lardy.

The launch of the mobile site is yet another example of IntelliQuote’s commitment to innovation. With plans already underway to continue adding functionality to both sites in the coming year, IntelliQuote is sure to remain at the forefront of the life insurance industry for many years to come. Watch for more announcements from the IntelliQuote family, as they continue to explore new ways to serve the modern consumer.

ABOUT INTELLIQUOTE
Headquartered in El Dorado Hills, California, IntelliQuote is a highly respected innovator in the online life insurance industry. Offering instant quotes, unrivaled customer service and access to the most competitive life insurance rates on the market; IntelliQuote is the undisputed leader in the space. For more information, visit http://www.intelliquote.com or call 1-800-963-6405.


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