IntelliQuote Announces Life Insurance Needs Analysis Initiative to Help Consumers Purchase the Correct Amount of Protection

IntelliQuote, a highly respected online life insurance agency, is proud to announce the launch of an initiative designed to help consumers complete a detailed needs analysis when shopping for life insurance.

El Dorado Hills, CA (PRWEB) April 29, 2014

IntelliQuote, a top rated online life insurance agency, is excited to the announce the launch of a Needs Analysis Initiative. Through the effort, the IntelliQuote leadership team is encouraging their staff of licensed life insurance advisors to walk consumers through an exercise designed to accurately determine how much life insurance they in fact need.

Headquartered in El Dorado Hills, California, IntelliQuote has earned a reputation as a one of the nation’s largest and most trusted online life insurance agencies. Providing unmatched customer service and instant online life insurance quotes, from top-rated carriers, IntelliQuote is the undisputed leader in the space. One of the first online agencies of its kind, IntelliQuote has been committed to catering to the evolving needs of the modern customer for nearly 2 decades. Launching the Needs Analysis Initiative is yet another example of IntelliQuote’s ongoing commitment to world-class customer support.

Recent research from LIMRA and the LIFE Foundation revealed that more than half of consumers would be under pressure financially following the loss of a primary wage earner within a year and forty seven percent would feel the impact in 6 months. These statistics, which were released earlier this month in the 2014 Insurance Barometer, are eye opening. Though the average American would be in a difficult financial situation if they were to lose a primary wage earner, the fact remains that millions are either uninsured or underinsured.

The leadership team at IntelliQuote has taken note and launched a Needs Analysis Initiative. All IntelliQuote advisors are encouraging customers to complete a comprehensive Needs Analysis with the goal of making sure each client purchases the proper amount of life insurance coverage. The entire IntelliQuote team is excited to report that this initiative has already proven effect. In recent weeks IntelliQuote advisors have successfully engaged consumers who were not initially inclined to participate in the Needs Analysis exercise, helping them to gain a clear understanding of their life insurance needs.

“Educating the consumer is critical when helping them understand just how much coverage is needed to adequately protect their loved ones,” said Gary Lardy, President and CEO of IntelliQuote. “The fact remains that most families are ill prepared for the loss of a primary wage earner and we aim to do something about it.”

The IntelliQuote needs analysis was first developed early in the agency’s history. A tool used to accurately outline a consumer’s life insurance needs, the IntelliQuote team has leveraged this approach to serve their customers over the years. The process has evolved and changed along with the company itself. The current version of the IntelliQuote Needs Analysis has been tailored to meet the needs of the modern online consumer.

“Though it has been part of our service offering for years, we have recently decided to place more emphasis on the importance of completing a life insurance needs analysis,” added Lardy.

As a top rated online life insurance agency, IntelliQuote serves a wide variety of consumers with unique needs. While some reach out to IntelliQuote and are prepared to complete a methodical policy comparison, others are looking for a quick and easy process to purchase a life insurance policy. Though the IntelliQuote team is always happy to cater to a consumer’s individual needs, they are now placing extra emphasis on the importance of a needs analysis. In the wake of the information revealed in the 2014 Insurance Barometer, the IntelliQuote team simply feels a professional obligation to educate the public about the importance of carefully considering their level of need when shopping for life insurance.

The Needs Analysis Initiative is a critical piece in a larger companywide movement to empower consumers through education. The IntelliQuote team is also spreading the word, about the importance of completing a life insurance needs analysis, through their highly influential social media channels and the company’s widely read Life Insurance Blog. Watch for more exciting announcement from IntelliQuote in the coming months as they continue to explore new ways to connect with and educate consumers about their coverage options.

Headquartered in El Dorado Hills, California, Intelliquote is a highly respected innovator in the online life insurance industry. Offering instant quotes, unrivaled customer service and access to the most competitive life insurance products on the market; IntelliQuote is the undisputed leader in the space. For more information, visit or call 1-800-963-6405.