Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Intellum Promotes Vicky Kennedy to Newly Created Role of Chief Strategy Officer

Customer education category creator empowers Amazon veteran to build and execute strategic educational and organizational initiatives that support rapid growth


News provided by

Intellum

Mar 09, 2021, 09:00 ET

Share this article

Share toX

Share this article

Share toX


ATLANTA, March 9, 2021 /PRNewswire-PRWeb/ -- Intellum, the leading customer education platform, today announced the promotion of Vicky Kennedy to the newly created role of chief strategy officer. Kennedy, who came to Intellum from Amazon in June 2020 as vice president of education strategy, will now be responsible for developing, communicating, executing, and sustaining organizational and strategic education initiatives, such as the company's proprietary data-driven customer education methodology.

Under a new department called "Strategy Management," Kennedy will oversee human resources, education and enablement, education strategy consulting, knowledge management, and learning science. She will direct how education strategy unites and informs Intellum's product, marketing, sales, and customer success teams and will continue to consult with clients on the development of world-class customer, partner, and employee education initiatives.

“We’ve reached an inflection point in the customer education industry. A large part of my role will be to help companies better understand how investing in a strategic learning experience presents an extraordinary competitive advantage."

Post this

"Intellum is in growth mode. We are adding new clients, new team members, and new offerings at a rapid pace. Growth is good, but we have to make sure the growth is positive and sustainable," said Chip Ramsey, CEO of Intellum. "In a short amount of time, Vicky has made herself indispensable. She has already played a big role in the refinement of our offering and the ways in which we engage our customers, our employees, and the broader community of education professionals. As the CSO, Vicky will now leverage her expertise as a learning leader, and as a former Intellum client, to ensure that we align our internal and external audiences and successfully execute on our strategic initiatives."

Since joining Intellum, Kennedy has launched a successful education strategy consulting practice that leads clients through the development of new education initiatives or expands and improves existing programs. She also spearheads Experience, the version of the Intellum Platform that serves as the single destination for all of the live and on-demand content that Intellum creates to engage and educate its customers, partners, employees, and the broader corporate education industry.

"We've reached an inflection point in the customer education industry with many organizations beginning to think differently about the depth of learning experiences they provide to their customers," said Kennedy. "A large part of my role moving forward will be to continue to elevate customer education in ways that aren't perceived as too rigid, and to help companies better understand how investing in a strategic learning experience presents an extraordinary competitive advantage. I look forward to the challenge that lies ahead, and am thankful to the Intellum team for entrusting me with this opportunity."

Prior to Intellum, Kennedy served as the head of advertiser education at Amazon, where she oversaw the strategic vision for its advertiser education programs. Previously, she worked as a program manager for Facebook, where she redefined processes for knowledge sharing between engineering and supporting teams, and developed and implemented innovative training strategies to introduce new tools and products.

The Intellum Customer Education Methodology

Intellum's proprietary and data-driven customer education methodology is proven to help organizations successfully align their audiences on the products and services they sell. Whereas competitive customer education platforms emphasize technology over strategy, Intellum takes a more deliberate approach by first consulting with customers to identify realistic business goals and relevant audiences before the appropriate resources and content strategy are determined. This approach is proven to result in increased revenue and customer retention and reduced support costs, among other benefits.

Added Kennedy, "a lot of prospects and new customers believe that their customer education challenges can be quickly solved through content marketing-like approaches because many industry competitors prioritize a templated content approach and technology over sound strategy. This prevailing sentiment is almost always counter-intuitive to customer needs, as marketing and customer education are not one and the same."

Today's news continues the recent trend of strategic hires and appointments at Intellum. Just last month, May Martin was hired as director of events. In October, Ruben Rabago was hired as the brand's first chief customer officer.

For more information on Intellum, visit http://www.intellum.com and follow the brand on social media @intellum.

About Intellum
Intellum provides the customer education platform that large brands and fast-moving companies rely on to improve product utilization, customer retention, and revenue. Intellum's scientific, data-driven approach is based on 20 years of industry experience and the Intellum Platform includes all of the tools an organization needs to create, deploy, manage, track, and continuously improve highly-personalized, engaging education experiences. To learn more, visit http://www.intellum.com.

Media Contact

Blair Ruth Riley, Intellum, 4044034539, [email protected]

SOURCE Intellum

Related Links

http://www.intellum.com

Modal title

Vicky Kennedy
Vicky Kennedy
Vicky Kennedy

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.