Interact Marketing Develops Digital Dashboard Touchscreen at Company Headquarters

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Interact Marketing develops an innovative digital dashboard to track the agency’s efficiency, budget and profitability. The touchscreen digital dashboard is in line with the company’s 2019 First Quarter theme of “See Clearly Now”.

Digital Dashboard at Interact Marketing

Rockefeller Habits Inspired Digital Dashboard at Interact Marketing

“With the swipe of a finger we can measure and track crucial daily, weekly, and monthly KPIs and goals we set as a team and as individuals.” - Joe Beccalori, CEO

Leading New York digital marketing agency, Interact Marketing, developed a digital dashboard to have a centralized place in the office to track KPIs, quarterly priorities and critical numbers to connect daily efforts to long-term goals and vision. All employees have the ability to see the digital dashboard as a daily reminder on their specific quarterly KPI. The digital dashboard exhibits the team’s goals and provides a finish line for them to celebrate goals met. Inspired by the “Rockefeller Habits” series by Verne Harnish, the digital dashboard embodies a theme, measurable goals, priorities and much more to lead the team to success.

Rockefeller Habit number ten states that the company’s plans and performance must be visible to everyone as a way to ensure all stakeholders are aware of expectations in work output. In order to accomplish this, Harnish recommends a scoreboard, or digital dashboard, be in plain sight at a central meeting area.

“This habit basically boils down to having scoreboards everywhere! We encourage you to have your goals, metrics, and plans up around the company for everyone to see, keep track of and remain engaged with,” says Harnish. “Similarly make sure your core values and purpose are also posted throughout your firm so everyone has access to it.”

The digital dashboard will showcase valuable KPIs to all employees and even clients during in-office meetings. It is designed to optimize customer service and staff efficiency. Staying on time and on budget for client projects, understanding resource allocation, and setting trackable goals for revenue and profitability are all valuable KPIs that employees can take away from giving the digital dashboard a quick glance throughout the day.

Since founding the company that would eventually become Interact Marketing in 2007, Joe Beccalori and his team have served over 250 clients in search engine optimization, web development & design, social media marketing and online reputation management. The digital dashboard has been a goal of Beccalori’s for some time now and has finally come to life in 2019.

“Setting and tracking goals has never been easier than it is with the digital dashboard, it allows us to #seeclearlynow,” said Beccalori. “With the swipe of a finger we can measure and track crucial daily, weekly, and monthly KPIs and goals we set as a team and as individuals.”

Along with setting goals and tracking KPIs, the dashboard is designed to benefit clients when they visit Interact’s headquarters. They will quickly be able to see how their campaign is performing, where their resources are being used, and the vision the Interact team has for the future of the campaigns.

About Interact Marketing
Interact Marketing is a full-service New York digital marketing agency based in the Hudson Valley in New Windsor, NY. The agency specializes in organic search engine optimization (SEO), pay per click advertising (PPC), website design and development, content and social media marketing, and online reputation management for brands and executives. Interact Marketing is also a Google Partner Agency. It is one of the fastest growing agencies in New York’s Hudson Valley region with 472% organic revenue growth in five years (2010-2015).

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Joe Beccalori
@InteractMktg
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