Interactive 360 Receives Certification for Dealertrack DMS Integration

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Interactive 360 has announced that it is now certified for Dealertrack DMS integration through Dealertrack’s Opentrack Certification program.

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Due to the complexity of our software and the fact that it touches all departments, we feel our bi-directional integration with Dealertrack will not only ensure accurate data, but create velocity for data to feed in and out of Dealertrack.

Interactive 360 has announced that it is now certified for Dealertrack DMS integration through Dealertrack’s Opentrack Certification program. The certification will allow for a seamless integration between Dealertrack’s DMS and the Interactive 360 platform. Interactive 360 is a dynamic Sales and Service, Management and Marketing solution that includes elements such as a Customer Relationship Manager (CRM), Internet Lead Manager (ILM), Sales Automation, Sales Management and Desking, Service Drive360, Campaign Marketing, Vehicle Marketing and Pricing, Inventory Management and more.

“Due to the complexity of our software and the fact that it touches all departments, we feel our bi-directional integration with Dealertrack will not only ensure accurate data, but create velocity for data to feed in and out of Dealertrack,” said Rick McLey, founder and president of Interactive 360.

This near-real-time data integration will allow both Interactive 360 and Dealertrack to provide a more efficient and seamless process for dealers.

For more information or to schedule a demo, please call 888-762-7407 or visit the Interactive 360 website.

About Interactive 360
Interactive 360 is a "one-stop shop" for automotive dealers looking to manage their customer acquisition, customer loyalty and customer retention. We are a technology company, driven by the experience of the car business on a mission to do one thing: drive leads and in turn, drive sales while reducing vendor lists and marketing expenses. The Interactive 360 platform includes Customer Relationship Manager (CRM), Internet Lead Manager (ILM), Sales Automation, Sales Management and Desking, Service Drive360, Campaign Marketing, Vehicle Marketing and Pricing, and Inventory. Our emphasis is to provide technology that accelerates momentum using mobile and web solutions to improve customer experience in the dealership.

About Dealertrack Technologies
Dealertrack Technologies, headquartered in Lake Success, New York, delivers integrated web-based tools, services and technologies that drive efficiencies and profitability for automotive retailers, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. Currently, Dealertrack hosts more than 60 million unique visitors per month on 20,000 dealer websites, and operates the industry's largest online credit application network, connecting more than 20,000 dealers with more than 1,500 lenders. Dealertrack's market-leading suite of integrated solutions include Dealer Management Systems (DMS), Inventory, Sales and F&I, Digital Marketing, Registration and Titling, CRM, Fixed Operations and Independent Dealer solutions.

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