International Commercial Television, Inc. Announces Exclusive Licensing Agreement for Coral Actives

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International Commercial Television, Inc. Gets Exclusive Worldwide Rights To Coral Actives Acne Treatment and Skin Cleansing Products

Coral Actives Acne Treament

Richard Ransom, ICTV’s President stated, “We are very excited about the prospects for Coral Actives, having initial success in retail and demonstrated very strong clinical data.

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International Commercial Television, Inc. (ICTL), (or “ICTV”), a direct response marketing and branding company focused on the health, wellness and beauty sector, has entered into an exclusive licensing agreement with Ermis Labs, LLC, in which ICTV has obtained the exclusive worldwide rights to manufacture and distribute their line of Coral Actives acne treatment and skin cleansing products. This agreement extends ICTV’s presence in the health, wellness and beauty industries and gives it an ability to offer its customers and audience a differentiated solution in the acne treatment and skin cleansing area.

The Coral Actives product line consists of a cleanser, a 2-step acne treatment with retinol exfoliating cleanser, penetrating acne serum gel, moisturizer and cleansing bar. ICTV plans include further development and build-out of a continuity program, production of a new direct response television marketing infomercial and expansion of distribution channels.

Coral Actives products are based on Sea Whip Coral, a soft coral found in the Caribbean. It provides a very potent natural anti-inflammatory extract that is safe, effective and environmentally friendly. Sea Whip has been found to inhibit 90% of the inflammatory enzyme, phospholipase.

In addition to Coral Actives being sold directly at, it is currently available at several retailers including Bed Bath & Beyond, Wegmans, Kinney Drugs, Bartell Drugs, and Discount Drug Mart. ICTV will immediately take over all of these retail relationships for the Coral Actives line. For more information, please go to

Richard Ransom, ICTV’s President stated, “We are very excited about the prospects for Coral Actives, having initial success in retail and demonstrated very strong clinical data. We had been seeking an offering in the acne treatment area as an extension within our focus of health, wellness and beauty. We believe Coral Actives is an ideal candidate for us to demonstrate our expertise in using direct response television marketing to further expand the brand into other major retail outlets. We are also excited about its opportunities in digital marketing and through our network of distributors throughout the world.”

International Commercial Television, Inc.

International Commercial Television, Inc. sells various health, wellness and beauty products through infomercials and other channels primarily in the United States. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through infomercials, live home shopping television, specialty outlets and online shopping. It offers health and beauty products, including DermaWand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improves skin tone and texture; and DermaVitál, a professional quality skin care range that effects superior hydration. International Commercial Television Inc. was founded in 1993 and headquartered in Wayne, Pennsylvania.

Forward-Looking Statements

Forward-Looking Statements. This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended (the "Exchange Act") (which Sections were adopted as part of the Private Securities Litigation Reform Act of 1995). Statements preceded by, followed by or that otherwise include the words "believe," "anticipate," "estimate," "expect," "intend," "plan," "project," "prospects," "outlook," and similar words or expressions, or future or conditional verbs such as "will," "should," "would," "may," and "could" are generally forward-looking in nature and not historical facts. These forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the Company's actual results, performance or achievements to be materially different from any anticipated results, performance or achievements. The Company disclaims any intention to, and undertakes no obligation to, revise any forward-looking statements, whether as a result of new information, a future event, or otherwise. For additional risks and uncertainties that could impact the Company's forward-looking statements, please see the Company's Annual Report on Form 10-K for the year ended December 31, 2012, including but not limited to the discussion under "Risk Factors" therein, which the Company has filed with the SEC and which may be viewed at

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International Commercial Television
Rich Ransom

Stephen Hart
Hayden IR

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