(New York, NY) (PRWEB) October 14, 2013
SEARCHEN NETWORKS®, an Internet advertising and search engine marketing company, has announced it has joined the Interactive Advertising Bureau (IAB), an advertising organization that develops and drives industry standards, conducts research, and provides legal support for the online advertising industry.
“Our membership at the IAB will help ensure our company is first to hear about new digital trends, knowledge, and advertising research,” said John Colascione, Chief Executive Officer of SEARCHEN NETWORKS®. “We’ll also have the opportunity to sit at the table with digital industry leaders and have our voice heard to steer conversations around our standards, guidelines and practices.”
IAB members include AOL, Associated Press, BBC, CBS, Ebay, ESPN, Facebook, Google Inc., Microsoft, New York Times, Reuters, Time Inc., Twitter, Verizon, Viacom, Washington Post, Yahoo, etc.
Interactive Advertising Bureau (IAB)
The Interactive Advertising Bureau is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
About SEARCHEN NETWORKS®
SEARCHEN NETWORKS® is a pioneer in search engine marketing. The SEARCHEN® mission is, and has always been, to provide services poised at increasing a company’s overall visibility on the Internet. Providing customers around the world with Internet domain names (web addresses), web hosting, SSL certificates and more, SEARCHEN NETWORKS® services its own network of media properties and provides expert Internet consulting to a select group of clients throughout the United States.