Internet Reputation Services and I2V Collaborate on a Crowdsourcing Application

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Internet Reputation Services is an agency specializing in online reputation management based out of Parkland, Florida, with offices in Montreal, Quebec Canada. The company announces the development of their mobile platform for reverse SEO optimization, a technique utilized in search engine reputation (a subset of the Online Reputation Management Industry).

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Mr. Tumurcuoglu adds, “Crowdsourcing becomes a major weapon to upkeep work done on our clients. Online reputation management (ORM) is an ongoing process and ORM services have to be prepared for post intervention support”.

An online reputation management company, Internet Reputation Services (IRS), has partnered up with i2V of Montreal, Quebec to create version 2.0 of their crowdsourcing software. Herman Tumurcuoglu is the founder of IRS with just over twenty years experience in the digital world. He is noticing a shift towards the need for crowd sourcing in search engine optimization (SEO). Algorithm updates have made many traditional SEO techniques less effective and the need for crowdsourcing increased dramatically since. “You are seeing, across the board, correlation between traditional SEO metrics and rankings breaking down”. User interaction with content is becoming a primary factor in SEO. What this means for a search marketer is the need to spend money on content and promotion to get more traction in search engine result pages.

Julie Kelechian who heads the operations said: “Our team is very diligent and discrete with each file. Mostly customers call us to help remove or suppress something in Google search results. Another service we offer is to repair Google autocomplete suggestions, which might lead to reputation problems. This crowd sourcing application will make us leaders in the space”. For those not familiar with Google autocomplete, it is when a search is conducted in Google’s search bar but before someone finishes typing a query, there are different suggestions available. This is based on past searches for the same query and the order of suggestions are from most popular picks to the least popular.

Digital markets have known for quite some time that after getting rid of the negative suggestions under Google autocomplete, a continuous search for positive terms is required to keep away the negative terms. A negative suggestion may come back if ongoing search activity is not continued. Mr. Tumurcuoglu adds, “Crowdsourcing becomes a major weapon to upkeep work done on our clients. Online reputation management (ORM) is an ongoing process and ORM services have to be prepared for post intervention support”. A crowdsourcing tool helps ORM clients’ upkeep their brand image.

About Internet Reputation Services

IRS offers services for customers who need to get past a negative result on Google. Their main service is to suppress information on Google. Be it a negative news article, a report or a review, Internet Reputation Services can help with cleaning up their images on the search engine result page. The company represents entrepreneurs, corporations, brands and even politicians.

They are highly experienced consultants helping customers and public relations agencies. The company is expanding internationally and looking to partner with SEO firms, reputation management firms and public relation companies.

About i2V

I2V has been offering their clients with IT solutions since 2004. Anything from Magento implementation, mobile and tablet integration and search engine marketing, i2v has got you covered. The cofounders, Mike Dimirjian and Vahe Zambakdjian, have over 30 years of IT experience combined. They have a deeper understanding of business processes. Not only do they have strong analytical skills to dissect and understand the requirements from clients but they also have the knowledge of where an industry and markets are headed to give more custom solutions to their clients’ needs.

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Julie-Anne Kelechian
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