Insurgent ideas are quickly becoming dominant. We are on the forefront of this change, working with innovators to champion ideas that can go from unconventional to mainstream overnight.
LAKE SUCCESS, N.Y. (PRWEB) March 27, 2020
The biggest competitive threat most industries face today is an innovator with an original idea. A dark horse idea. IBC DarkHorse was formed to bring these concepts to the fore; to be an idea realization partner to brand owners, executives and entrepreneurs who want to take their unconventional thinking mainstream.
Headquartered in Lake Success, NY, the company is led by Norman Kay, Founder and Chair of IBC, together with Tom Higbee, Chief Strategist, and is comprised of a cohesive group of 22 designers, engineers, supply chain specialists and market thinkers.
"We created IBC-DarkHorse in response to what we're hearing from clients: The pace of change is accelerating,” says Norman Kay. “Insurgent ideas are quickly becoming dominant. We are on the forefront of this change, working with innovators to champion ideas that can go from unconventional to mainstream overnight.”
Packaged goods and lifestyle brands are a company focus, but Chief Strategist Tom Higbee sees a broader mission: “Idea realization is really about prototyping thought into action. We see great opportunity in developing products for industry, but also in delivering smart solutions to non-profits and non-governmental groups in need of change.”
IBC DarkHorse operates in Europe, Asia and the Americas, and is a vital asset for business leaders who want assistance with concept development, strategic sourcing, sustainable packaging, and global product delivery. “Our advantage is, we think like brand owners because we are brand owners. Everything we do is seen through the lens of in-market success.”