Blue Whale Apps and NACD release a new iPad app designed to strengthen cognition and memory for both typical and special needs children ages 3 to 5 years.

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“Cognition Coach-NACD Simply Smarter for Preschool 3-5 Years” is designed to kick-start the critical development of short-term and working memory. Working memory is now being called the “new IQ” and is a better determining factor in educational success than IQ.

Level 5 screen shot

Cognition Coach iPad App

Six levels can be used to build invaluable basic cognitive skills for both neuro-typical children and the full range of special needs children as well

The National Association for Child Development ( and Blue Whale Apps announced today the release of the second in a series of Cognition Coach apps. The app follows the same easy to use and successful format of the previous “Cognition Coach-NACD Simply Smarter for Toddlers.”

Cognition Coach establishes the foundation for children who are neurodevelopmentally functioning at the level of a neuro-typical three year old to that of a very advanced five year old. This app takes children from the basics of learning how to identify pictures, numbers, and letters to sequentially processing up to 6 objects, numbers, or letters. Cognition Coach is designed to jump-start children by building sequential processing skills, the building blocks for developing short-term and working memory.

“What makes this app so powerful is that it places in the hands of parents, educators, and therapists a simple, fun tool that through its six levels can be used to build invaluable basic cognitive skills for both neuro-typical children and the full range of special needs children as well,” said Bob Doman, the Director of The National Association for Child Development.

“NACD designed this app on the heels of our very successful NACD Home Speech Therapist apps, knowing that the foundation for language development is cognition. We want parents and therapists to understand that language development is largely a reflection of cognitive development, and that we can help that along,” said Lori Riggs, Speech-Language Pathologist at NACD.

Click here to download Cognition Coach-NACD Simply Smarter Preschool Ages 3-5 yrs.

Whether a parent is teaching their child to identify numbers and letters, or a therapist is building sequential processing to accelerate language development or maturity, or an educator is teaching a child how to process a sequence of up to six items, the seven levels of this app can facilitate it all. NACD’s international work with typical and special needs children identified a need for such a tool and the resulting app is filling that important role for parents, educators, and therapists alike. The app also provides tracking for multiple children.

Cognition Coach is designed to be used one-on-one by parents as an interactive and fun part of a child’s day, as a tool for educators and therapists in formal sessions, or as a fun interactive app that many children can use independently. However, adults using the app with the child are an integral part of the educational process, providing guidance and reinforcement. Multiple short sessions, which are exciting, rewarding, and fun, used over time produce the required frequency, intensity, and duration to significantly impact a child’s developing brain.

Leading experts know, and parents find out more every day, that the iPad and other interactive touch devices are extremely powerful and effective tools when used by the parent and therapist with a child.

“NACD’s programs have changed the lives of tens of thousands of children from around the world. Cognition Coach needs to be in the hands of every parent with a child under five. We are proud to have helped create this latest NACD tool,” said Gregg Weiss, President and Founder of Blue Whale Apps.

Cognition Coach-NACD Simply Smarter Elementary will be released shortly, followed by Teen and Adult apps.

About NACD
The National Association for Child Development is a ground-breaking organization with a unique approach to brain growth and development. Founded in 1979 by Bob Doman, NACD has helped parents enhance the development and function of their children for over thirty years. The efficacy of NACD’s Targeted Developmental Intervention has been demonstrated with individuals from infant to geriatric, whose function has ranged from comatose to gifted. NACD has been at the forefront of understanding the key pieces of cognitive development. NACD created the first short term and working memory software back in 1982 and has been instrumental in helping parents and professionals understand the significance of processing, short-term memory, working memory and executive function and developing the tools to build it. NACD’s team of neurodevelopmentalists and therapists has created the groundbreaking Cognition Coach-NACD Simply Smarter Series as well as the recently released online Simply Smarter System for children 6 years and older, adults and seniors.

About Blue Whale Apps
Blue Whale Apps is a mobile app development company specializing in high quality and engaging iOS and Android applications for entrepreneurs, start ups and small to large businesses. Blue Whale brings you a team of highly experienced professionals who have worked with the world's leading technology, advertising and design companies.

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Gregg Weiss
Blue Whale Apps
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