IronSource Integrates Artificial Intelligence Capabilities Into installCore Software Delivery Platform to Increase Revenue Per Install
Tel Aviv, Israel (PRWEB) February 27, 2014 -- World leading digital delivery company ironSource announced today that it has integrated artificial intelligence into the installCore platform for even better performance. installCore is a digital content distribution and monetization platform with over two billion successful software installations to date. Using Artificial Intelligence, installCore now offers more dynamic targeting capabilities to boost revenue per install and improve install completion rates.
The installCore ad server technology focuses on matching offers (advertisements) with targeted users during the software installation process so that both end users and advertisers enjoy a smooth process with higher conversion rates. ironSource integrated the new FlowAutomator algorithm, which was developed in-house, with the installCore ad server.
installCore General Manager Sagi Bakshi commented, "The FlowAutomator is a smart decision-making machine that significantly improves ROI. By automating weighted decision-making, the FlowAutomator multiplies our scalability, so we can serve an almost unlimited number of premium publishers."
Before rolling out FlowAutomator with artificial intelligence to all installCore publishers, ironSource tested it on subsidiary ClickMeIn’s VuuPC remote desktop software product, and witnessed improved results with less human intervention.
“We have become accustomed to installCore introducing new technology to improve performance during installation, and once again, we see the positive impact to our bottom line,” commented Zak Dechovich, ClickMeIn CEO.
By empowering the ad server with artificial intelligence to make offer-matching decisions based on each advertiser’s performance, scalability is vastly expanded, performance is significantly improved, and human error is reduced. Software developers and publishers continue to track real-time monetization performance in their online installCore analytics dashboard.
ironSource will demonstrate the FlowAutomator at the Game Developers Conference (GDC) in San Francisco, Booth 835, March 19-21, 2014.
About installCore
Established in 2010, and with over two billion successful installations to date, installCore is the leading installation platform for premium software publishers. The installCore installation helps improve significantly success rates for software installations. The platform optimizes software distribution via customized software installation platforms, installation analytics, traffic monetization, and FlowAutomator ad server. InstallCore is a part of ironSource. http://www.installcore.com
About ironSource
World leading digital distribution company ironSource, offers a complete ecosystem for downloadable applications including all aspects of user acquisition, conversion, monetization, integrated analytics and optimization. ironSource platforms include installCore, mobileCore, AfterDownload, CAST and kudosKit. Founded in 2009 and based in Tel Aviv, Israel, ironSource is a privately held company backed by Carmel Ventures, an affiliate of the Viola Group. For more information, please visit us at http://www.ironsrc.com.
Pamela Becker, ironSource, http://www.ironsrc.com/, +972 549750130, [email protected]
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