mobileCore Stickeez Boosts Ad Revenue for Developers by 20%

ironSource’s new, non-invasive mobile ad format offers complementary monetization solution for mobile app developers.

Tel Aviv, Israel (PRWEB) April 16, 2014

ironSource, the world’s leading digital delivery platform, today announces that Stickeez, the latest mobileCore native ad format, has provided a rise of 20% in mobile ad revenue in the first two months the format has been available.

Launched in February 2014, Stickeez offers mobile app developers an additional source of revenue by providing a complementary ad format to maximize in-app monetization opportunities. Unlike standard mobile advertising, Stickeez provides developers with a non-aggressive, native ad unit that can integrate seamlessly with the look and feel of their app. They present users with an engaging, animation that prompts them to action, displaying mobileCore offers or other apps to download once clicked.

“In today’s predominantly free app market, developers need to find creative ways to monetize their product, but they also have to protect their user’s in-app experience,” said Itay Riemer, General Manager, mobileCore at ironSource. “Stickeez offers developers a highly-effective means of generating revenue without compromising on user experience.”

Stickeez brings developers consistent levels of highly-targeted traffic, and developers using the format are already seeing a 20% increase in revenue from high quality, non-incentivized traffic. Stickeez provides competitive eCPM for the publisher, and ironSource is seeing the Stickeez ad format being adopted across more than half of its mobileCore users.

Using the mobileCore Developers' Panel, app developers enjoy maximum flexibility, and are able to select images from the Stickeez gallery or incorporate their own in-app characters. mobileCore currently creates custom branded Stickeez for advertisers for the promotion of specific apps, and will soon debut this customization capability for every developer using the format.

“ironSource has always been committed to solving problems and providing solutions for software developers – whatever platform they are working on,” said Tomer Bar Zeev, CEO and Co-Founder. “Both Stickeez, and mobileCore in general, are designed to empower the developer to monetize more effectively so they can focus on the thing they do best – developing great products.”

About mobileCore

mobileCore is an app monetization and distribution solution developed by global digital delivery company ironSource. With rich experience and data driven systems, the mobileCore team creates solutions that fit independent developers and huge brands alike. Learn more about mobileCore at http://www.mobilecore.com/.

About ironSource

World leading digital distribution company ironSource, offers a complete ecosystem for downloadable applications, including all aspects of user acquisition, conversion, monetization, integrated analytics and optimization. ironSource platforms include installCore, mobileCore, displayCore and mediaCore. Founded in 2009, ironSource is headquartered in Tel Aviv with offices in San Francisco. ironSource is a privately held company backed by Carmel Ventures, an affiliate of the Viola Group. For more information, please visit us at http://www.ironsrc.com.


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