ironSource CEO Tomer Bar Zeev to Speak at GMIC Beijing 2015

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Bar Zeev to reveal the ‘5 Secrets of App Distribution’ to help app developers succeed in a content-saturated market.

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China is an exploding mobile market with massive potential and opportunity, and I’m excited to share the insights and expertise we’ve gained at ironSource with the GMIC community

World-leading digital delivery company ironSource announced today that CEO and Co-Founder Tomer Bar Zeev will speak at the GMIC Conference in Beijing, held from April 28th to April 30th 2015.

Bar Zeev will present key strategies on how app developers and mobile publishers can succeed with app distribution to ensure their apps get in front of as many of the right people as possible. With billions of cross-platform app installations under their belt, ironSource can leverage considerable expertise to offer critical insights on the challenges of app distribution in a multi-device, app-saturated world. The ‘Five Secrets of App Distribution’ will be held on April 28th at 13:30 in the China National Convention Center in Beijing.

ironSource has developed a comprehensive platform to help connect developers and target users across every platform and device, handling the distribution, delivery and monetization of web, desktop and mobile applications. ironSource has developed rapidly in a short period and currently handles over 7 million installs each day. The young company has increased from 30 employees to over 500 in Tel Aviv, Beijing, San Francisco, London and New York, and recently closed an investment round of over $100M.

“Content discovery and distribution is the single greatest challenge in the industry today. With millions of apps available and thousands more being added to app stores every month, the need to find strategies for successfully connecting users with the right apps is absolutely critical,” said Tomer Bar Zeev, CEO and Co-Founder of ironSource. “China is an exploding mobile market with massive potential and opportunity, and I’m excited to share the insights and expertise we’ve gained at ironSource with the GMIC community.”

About ironSource
World leading digital distribution company ironSource offers a comprehensive platform – including digital discovery, delivery, distribution and monetization - to help developers best connect with users across devices. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing. Read more at http://www.ironsrc.com.

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Pamela Becker
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