ironSource Establishes UK Presence to Better Serve European Clients

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Leading Digital Delivery Firm ironSource Further Expands Global Footprint by Establishing Presence in Soho, London

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Just as we’ve helped publishers and developers in America and Asia access more of the right target users and monetize more effectively, we’re excited to be able to help European companies grow into successful international businesses.

ironSource, the world’s leading digital delivery company, announced today they are establishing a presence in London to better serve their UK and European clients. Heading up their efforts in Europe is Daphna Giniger, former CMO of ClicksMob, who brings considerable mobile advertising expertise to her role as Director of UK. Giniger will offer support to current ironSource clients, while developing relationships with new publishers and advertisers who could benefit from ironSource’s comprehensive offering – particularly the mobileCore solutions.

“mobileCore provides one of the most comprehensive and customizable SDKs available in the market. ironSource is channelling its resources; technology and relationships to bring innovative solutions for mobile for app developers, publishers, carriers and device manufacturers,” said Daphna Giniger, Director of UK. “Just as we’ve helped publishers and developers in America and Asia access more of the right target users and monetize more effectively, we’re excited to be able to help European companies grow into successful international businesses.”

ironSource offers a cross platform ecosystem for apps, providing a comprehensive solution to handle the discovery, distribution and delivery of web, desktop and mobile applications. ironSource has developed rapidly and currently handles over 7 million installs per day and has over 70,000 applications utilizing the mobileCore SDK. Established in 2010, the company has grown rapidly, with over 500 employees based in Tel Aviv, Beijing, San Francisco and New York.

In the last two years ironSource has placed a particular emphasis on expanding its global footprint. The company opened offices in San Francisco in the summer of 2013 to best meet the needs of current and potential clients and partners based in the United States. In June 2014 they opened the Chinese office, partnering with Chinese internet and mobile giants and more than doubling the revenue they make with local partners. Establishing a UK presence is the latest step in bringing their comprehensive solution to the global market.

"Digital advertising in the UK is exploding, with digital media spend set to overtake all other advertising formats in 2015. With our comprehensive mobile app distribution solutions, it makes perfect sense for ironSource to establish a local presence in such a key growth market,” said Tomer Bar Zeev, CEO and Co-Founder of ironSource. “ironSource has always been committed to helping developers and publishers turn their apps into scalable businesses, and a critical part of that involves ensuring we have a representative on the ground who can personally interface with our partners and clients.”

About ironSource
World leading digital distribution company ironSource offers a comprehensive platform – including digital discovery, delivery, distribution and monetization - to help developers best connect with users across devices. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing. More at http://www.ironsrc.com

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Pamela Becker
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