With 7 million successful installs enabled every day, ironSource is perfectly placed to offer helpful insight and expertise on how to transform app discovery for an increasingly content-saturated world
Tel Aviv, ISRAEL (PRWEB) May 13, 2015
World-leading digital delivery company ironSource announced today that Head of Mobile and Global Brand Partnerships Chris Cunningham will speak at the M1 Summit in New York, on May 19th, 2015, during Internet Week.
Chris will participate in a moderated fireside chat on next generation content discovery. He will discuss how the industry should evolve in order to overcome the app discovery challenge. Drawing from decades of mobile advertising experience, Chris will help drive a discussion on what strategies, partnerships and innovations will underpin the future of content discovery. The fireside chat will take place at The TimesCenter at 242 West 41st Street, from 12:30pm-1:10pm.
ironSource has developed a comprehensive platform to help connect developers with target users across every platform and device, handling the discovery, distribution and management of web, desktop and mobile applications. ironSource has developed rapidly in a short period and currently over 70 thousand applications utilize mobileCore, the ironSource mobile ad network.
“Content discovery is the single greatest challenge the industry faces today. We need to find effective ways to connect people with the right apps at the right time. With thousands of apps added to the major app stores every month, this is more critical than ever,” said ironSource’s Head of Mobile Chris Cunningham. “With 7 million successful installs enabled every day, ironSource is perfectly placed to offer helpful insight and expertise on how to transform app discovery for an increasingly content-saturated world, and I’m excited to share these insights with the M1 community.”
ironSource is a global technology powerhouse offering a comprehensive, data-driven platform – including discovery, delivery, distribution and management - to help best connect people and apps across devices and platforms. Powering over 7M successful installs a day across all major geos, ironSource leverages advanced segmentation and targeting algorithms to provide the right content to the right people at the right time. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing. http://www.ironsrc.com.