ironSource Launches Stand Alone Ad Server: installCore Fusion

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installCore Fusion allows any software publisher to monetize their own installer and gain access to installCore’s premium partners; Move signifies growing recognition of new advertising channels; Enables developers to optimize each download and maximize interaction with each user.

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With installCore Fusion, publishers can leverage the power of association

ironSource, the world’s leading digital delivery platform, today announced the launch of installCore Fusion, allowing publishers to deliver their own downloads with their own installer, while using installCore’s superior ad server to monetize each installation. The installCore ad server combines super-targeting and partnerships with high-quality software vendors to ensure that any participating publisher can connect their users with the right products, at the right time.

“The ultimate goal of advertising on any platform should be presenting the user with something relevant and interesting at a time where they are most likely to engage,” said Sagi Bakshi GM of installCore. “The strength of our model at installCore is such that we are starting to see a growth in awareness of the value of the install process as a time and space to interact effectively with users, and we’re excited to be offering that to even more publishers with Fusion.”

ironSource connects developers with users across every platform and device, handling the distribution, delivery and monetization of web, desktop and mobile applications. Along with its industry-leading installer, installCore offers a highly-targeted ad server that ensures the most relevant offers are presented to users at the most opportune times. The ad server uses superior ad matching technology and unique algorithms to break down user traffic by previous downloads, geographic location, and even time of day, in order to increase the chances of a successful commercial conversion during the install process and drive up pay-per-install rates and revenue for publishers.

“At ironSource, we’ve always been able to combine the best interests of the user and the developer to create a win-win situation for both,” said Tomer Bar Zeev, CEO and Co-Founder of ironSource. “With installCore Fusion, publishers can leverage the power of association, only presenting relevant and worthwhile products that strengthen their relationship with their users and help them generate revenue at the same time.”

installCore Fusion not only offers publishers effective monetization opportunities, but also provides highly-sophisticated analytics and BI tools to help clients optimize their PPI campaigns. Participating publishers can access in-depth data reports with a full breakdown of relevant download statistics presented in a clear and intuitive format, to help reveal key insights and illuminate trends that can improve publisher’s bottom lines.

About installCore

A world-leading installation platform with over 2.5 billion successful desktop application installs to date, installCore specializes in optimized software distribution via customized installers, in-depth installation analytics and traffic monetization. Learn more about installCore at http://www.installcore.com.

About ironSource

World leading digital distribution company ironSource offers a comprehensive platform to help developers improve digital discovery, delivery, distribution and monetization. The solution consists of four cores – installCore, mobileCore, displayCore and mediaCore – that connect software developers and users across devices. Founded in 2009 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing. Please visit us at http://www.ironsrc.com.

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Pamela Becker
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