ironSource Acquires Mobile Gaming Studio Upopa

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Upopa To Join ironLabs, ironSource’s Internal Innovation Lab; Acquisition Demonstrates ironSource’s Focus on Enhancing Its Mobile Offering and Pursuing Strategic M&A

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Upopa's emphasis on creativity and building a truly enjoyable user-experience dovetails perfectly with ironSource’s focus on providing solutions that have the best interests of both the user and the developer in mind

ironSource, the world’s leading digital delivery company, today announced the acquisition of mobile game studio Upopa. The studio brings mobile game creation expertise to the recently launched ironLabs, ironSource's internal innovation lab dedicated to creating new products and companies.

ironSource offers mobile and desktop developers platforms to reach relevant audiences, and to deliver and monetize their products. By using ironLabs to create a stream of new applications for all platforms, ironSource is able to maintain the perspective of the developer, and build products that directly address the needs of their user base. Adding Upopa to the ironSource portfolio allows the company to incorporate experts in mobile game development into every facet of their comprehensive offering, helping them better serve the needs of both mobile and gaming developers.

“We are always looking for ways to bring new capabilities to developers that can help them turn their ideas into sustainable and scalable businesses,” said Omer Kaplan, Deputy CEO of ironSource. “Upopa's emphasis on creativity and building a truly enjoyable user-experience dovetails perfectly with ironSource’s focus on providing solutions that have the best interests of both the user and the developer in mind.”

Over the last year ironSource has placed a strategic emphasis on developing and growing its mobile solution, debuting mobileCore in August of 2013 to help mobile app developers successfully distribute and monetize their applications. With mobileCore working alongside ironSource’s leading installer – installCore – the ironSource solution is both comprehensive and cross-platform, allowing developers to target users across their devices.

Along with ironSource’s strong organic growth, the company has also pursued strategic M&As to integrate additional industry-leading solutions by other companies who demonstrate the same commitment to disruptive innovation and industry-leading solutions.

In only one year of operation, mobile game studio Upopa has already seen its games – like the incredibly popular app Hopeless – downloaded over 1,350,000 times and featured on the home pages of both the Google Play and Apple App stores.

“We’re very excited to become part of the ironSource family. It’s an amazing opportunity to utilize this platform to bring our work to new audiences, and to be able to leverage our unique perspective for new ironSource projects,” said Niv Touboul CEO of Upopa. "From day one our main goal was to create outstanding games with a belief that great content will find is way to the players. ironSource combine a real understanding of what developers need with a commitment to giving users the best possible experience and we are thrilled to become part of it."

The ironSource team will feature the Company platforms and products at DMEXCO 2014 in Cologne, Germany, Sept 10-11, Hall 6.1 Aisle A No. 041a.

About ironSource

World leading digital distribution company ironSource, offers a complete ecosystem for downloadable applications, including all aspects of user acquisition, conversion, monetization, integrated analytics and optimization. ironSource platforms include installCore, mobileCore, displayCore and mediaCore. Founded in 2009 with headquarters in Tel Aviv, ironSource has offices in San Francisco and Beijing. ironSource is a privately held company backed by Carmel Ventures, an affiliate of the Viola Group. For more information, please visit us at

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Pamela Becker
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