ironSource to Sponsor Kadima’s Olympic Games for Underprivileged Children

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ironSource Will Be Sole Corporate Sponsor for Massive Event for 1,000 At Risk Children; Event Is Part of the ironFuture Corporate Giving Program Focusing on Youth Empowerment

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It is a priority at ironSource to support the education and empowerment of at-risk youth. That’s why we established ironFuture.

Global technology powerhouse ironSource announced today that it will be sponsoring the first annual Kadima Olympic Games on Thursday, July 2, 2015. As part of the Olympic Games, 1,000 underprivileged children will get to participate in a range of activities and sports competitions, which will be run by employee volunteers from ironSource. The event will take place at the Yamit 2000 water park, and will be attended by all 1,000 at-risk children aged 6-18 in the nationwide Kadima after-school program.

“Kadima is an amazing initiative that addresses a critical need in Israeli society, and we’re thrilled to be able to offer our support,” said Pamela Becker, VP Communications at ironSource. “It is a priority at ironSource to support the education and empowerment of at-risk youth. That’s why we established ironFuture. We truly believe these kids are the future.”

Kadima is a network of afterschool youth centers around the country that offers at-risk children hot meals, homework assistance, enrichment courses and more. The Olympic Games will serve as Kadima’s annual party following the end of the school year. The event will run from 9am to noon with an awards ceremony to follow, after which the students will be given lunch and free time to explore the pools and waterslides with volunteer supervision.

ironSource has a strong history of investing in the community. In addition to corporate giving, the company's community outreach program ironFuture focuses on supporting children, teens and students, particularly those interested in technology. Past corporate volunteerism programs have included fun days for underprivileged kids and the renovation of facilities for children in disadvantaged neighborhoods.

About ironSource
ironSource is a global technology powerhouse offering a comprehensive, data-driven app discovery platform to best connect people with relevant apps. Powering over 7M successful installs a day across all major geos, devices and platforms, ironSource leverages advanced segmentation and targeting algorithms to provide the right content to the right people at the right time. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing.

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Pamela Becker
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