ironSource VP of Business Development Omri Halamish to Speak at Casual Connect Amsterdam 2015

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Halamish will present critical differences in mobile user acquisition and monetization in China from the rest of the world, and offer insights on how to strategize for success in China.

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Mobile gaming revenue in Southeast Asia and China was up 86% in 2014, and the internal Chinese mobile market will surpass the US this year. Both of these trends represent a huge growth opportunity for game developers on mobile

World-leading digital delivery company ironSource today announced that VP of Business Development Omri Halamish will be speaking at the Casual Connect Conference taking place at Beurs Van Berlage in Amsterdam, from February 4th to 6th 2015.

Omri will present key strategies on how game developers can find success in the biggest global market for apps – China. A digital media expert, Omri will draw from learnings from the ironSource Beijing office as well as review examples of international games which succeeded and failed in their attempt to penetrate the booming Chinese market. He will illuminate critical differences in user acquisition and monetization in China, and offer insight on how to strategize for success in China. ‘How to Dance with a Dragon - Insights from China’ will be held on February 6th at 4pm.

ironSource has developed a comprehensive platform to help connect developers with target users across every platform and device, handling the distribution, delivery and monetization of web, desktop and mobile applications. The company currently handles over 7 million installs each day, and has over 50 thousand applications utilizing the company’s mobile app platform mobileCore. ironSource acquired the mobile game studio Upopa in September 2014, and recently released their first mobile game Mutation Mash since the acquisition.

“Mobile gaming revenue in Southeast Asia and China was up 86% in 2014, and the internal Chinese mobile market will surpass the US this year. Both of these trends represent a huge growth opportunity for mobile game developers,” said Omri Halamish. “ironSource’s experience in China could help game developers take advantage of these trends, and I’m excited to share the insight we’ve gained with the Casual Connect community.”

About ironSource
World leading digital distribution company ironSource offers a comprehensive platform to help developers improve digital discovery, delivery, distribution and monetization. The solution consists of four cores – installCore, mobileCore, displayCore and mediaCore – that connect software developers and users across devices. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing. Please visit us at http://www.ironsrc.com/.

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