Developing a keener understanding of how best to target users is key to taking full advantage of the potential of mobile, and I’m excited to share the podium with so many industry experts at Mobile Growth Summit
Tel Aviv, ISRAEL (PRWEB) February 04, 2015
Chris’ presentation – “Connecting People and Apps by Data-Driven App Discovery” – will look at strategies to best leverage data to optimize app discovery. Drawing from his industry expertise on mobile advertising and application distribution, Chris will help drive discussion of how to build rich user profiles that will lead to more effective targeting on mobile, enabling advertisers and publishers to take full advantage of a new media reality. Chris will be speaking on February 5th 2015, at 2:41 pm.
In addition, Chris will participate in the Paid Acquisition in 2015 Panel on Thursday, February 5th at 9:52 am.
ironSource has developed a comprehensive platform to help connect developers with target users across every platform and device, handling the distribution, delivery and monetization of web, desktop and mobile applications. ironSource has developed rapidly in a short period. The company currently handles over 7 million installs each day, and has over 50 thousand applications utilizing ironSource’s mobile ad network – mobileCore.
“Mobile is one of the biggest potential growth areas for publishers and advertisers looking to interact with their target audience, and with a comprehensive mobile solution, ironSource is ideally placed to contribute to the conversation about best practices and strategies moving forward,” said Chris Cunningham, Head of Mobile at ironSource. “Developing a keener understanding of how best to target users is key to taking full advantage of the potential of mobile, and I’m excited to share the podium with so many industry experts at Mobile Growth Summut.”
World leading digital distribution company ironSource offers a comprehensive platform to help developers improve digital discovery, delivery, distribution and monetization. The solution consists of four cores – installCore, mobileCore, displayCore and mediaCore – that connect software developers and users across devices. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing. Please visit us at http://www.ironsrc.com/.