ironSource Head of Mobile and Global Brand Partnerships Chris Cunningham to Speak at Appsworld 2015

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Cunningham to Present: How to Solve the User Identity Crisis to Help Turn Apps into Successful Businesses

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App developers face a huge challenge in rising above the noise...I look forward to the opportunity to share our experience and advice with the Appsworld audience

World-leading digital delivery company ironSource today announced that Head of Mobile and Global Brand Partnerships Chris Cunningham will speak at Appsworld 2015 at The Moscone Center West, in San Francisco from May 12-13th, 2015.

Chris’s talk – “Solving the ‘Identity’ Crisis: How to Challenge Facebook’s Log-In Advantage” – will focus on the companies learning to ascertain user intent and behaviour without the luxury of internal log-in data. While major social media brands such as Facebook and Twitter can rely on log-in data to build rich user profiles, new players are developing innovative solutions to assure advertisers that their ads are reaching the right consumers. Chris will focus on these technology companies that are building user profiles that can compete for the world’s largest pool of ad revenue. The session will give the audience a closer look at the businesses that are solving the identity question in the mobile advertising space, and will be held at 3pm on Tuesday May 12th, 2015.

Chris will also participate in the panel exploring how to create a successful app business. He will be joined by Ryan Ozonian, Co-Founder and CEO of Cyber Dust, and Andrew Maltin, the CEO of Hangwith. The panel will explore the process of launching a successful app, and how to help developers assess the viability of their app idea as a business opportunity early on. Finally, the panel will touch on how to build an effective business case to secure investment, and best practices for working constructively with investment partners to build an app business with longevity. The panel “Creating a Successful App Business” will be held at 9:40am on Tuesday May 12th, 2015.

ironSource has developed a comprehensive platform to help connect developers with target users across every platform and device, handling the discovery, distribution and management of web, desktop and mobile applications. ironSource has developed rapidly in a short period with over 70 thousand applications now utilizing mobileCore, the ironSource mobile ad network.

“App developers face a huge challenge in rising above the noise in order to get in front of the right users, and then face an even greater challenge in monetizing effectively without disrupting the user’s experience,” said ironSource’s Head of Mobile Chris Cunningham. “ironSource have been at the forefront of successful app distribution and monetization for years now, and I look forward to the opportunity to share our experience and advice with the Appsworld audience.”

About ironSource

ironSource is a global technology powerhouse offering a comprehensive, data-driven platform – including discovery, delivery, distribution and management - to help best connect people and apps across devices and platforms. Powering over 7M successful installs a day across all major geos, ironSource leverages advanced segmentation and targeting algorithms to provide the right content to the right people at the right time. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing.

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