Growing and developing mobile games like Mutation Mash continues to help us stay intimately acquainted with the needs of our target audiences
Tel Aviv, ISRAEL (PRWEB) January 28, 2015
ironSource, the world’s leading digital delivery platform, today announced the launch of Mutation Mash, the latest game from the Upopa Studio and the first to be released since they were acquired by ironSource in September 2014. Mutation Mash will be available for free on iOS in the App Store, and on Android in the Google Play Store.
“We’re very excited to launch our first game out of ironSource. After months of hard work and constant refinement, Mutation Mash is the kind of game that delivers a great gaming experience based on the unusual stories and loveable characters people know to expect from Upopa,” said Niv Touboul, CEO of Upopa. “The experience of developing a game within ironSource has allowed us to combine the best of the indie gamer spirit with the resources and perspective of a billion dollar company, and we’re looking forward to continuing to create more successful games this way.”
In its first year of operation, mobile game studio Upopa saw its games – like the incredibly popular app Hopeless – downloaded organically nearly 2 million times and featured on the home pages of both the Google Play and Apple App stores. Their latest game, Mutation Mash, combines their trademark creativity with the dark sense of humor that made Hopeless such a success.
Mutation Mash is a puzzle-action game requiring fast reflexes and a sharp mind. Players inhabit a world blighted by a terrible accident in the famous Radioactive Animal Rehabilitation Factory, where mutated animals have taken over the enchanted forest. The players need to save the forest – and the world.
ironSource has developed a comprehensive platform to help connect people and apps across every platform and device. ironSource acquired Upopa to bring mobile game creation expertise to the company, as part of their effort to develop innovative B2C products within their larger B2B offering. This allows ironSource to preserve their knack for disruptive innovation even as the company continues to grow and expand.
“Growing and developing mobile games like Mutation Mash continues to help us stay intimately acquainted with the needs of our target audiences,” said Tomer Bar Zeev, CEO and Co-Founder of ironSource. “We’re proud to have helped Upopa create such a great product, and we now have a deeper understanding of the needs of gaming app developers looking to scale their products into successful businesses.”
Connecting users and apps, ironSource is the world leading platform for software discovery, distribution, delivery and monetization. The ironSource ecosystem is comprised of four cores covering all aspects of user acquisition, conversion, monetization, integrated analytics and optimization for desktop and mobile applications. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing. Please visit us at http://www.ironsrc.com.