ironSource Launches ‘Ruby Run’ from Upopa, its In-House Game Studio

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Ruby Run Enables Automatic Social Playing With Innovative New Feature

ironSource, the world’s leading app discovery platform, announced today the launch of Ruby Run: Eye God’s Revenge, the latest game from their in-house mobile game studio, Upopa. The addictive game is the second game to be released by Upopa since they were acquired by ironSource in September 2014. Ruby Run includes a unique new social feature which allows players to earn virtual currency when their Facebook friends join the game, without needing to send them bothersome invites to play.

“Ruby Run takes our signature style in a new direction to deliver a lighter game experience,” said Niv Touboul, Head of the game studio at ironSource. “We knew we wanted the game to have a strong social component, but we also didn’t want users to worry about spamming their friends with unwanted invites. With our new social feature, players can compete against Facebook friends, and automatically receive in-game currency when their friends start to play – without ever having to invite them.”

Ruby Run is fast-paced, obstacle-filled action game users can easily enjoy with friends. Players inhabit a world ruled by the Eye God, who is bent on revenge for the theft of his sacred ruby. They must overcome obstacles to collect more gems, build up their gun inventory and charge their way to survival. As a result of the innovative social feature, Upopa has seen a rise in the percentage of users logging into Facebook while they play, even compared to other, very popular games from the studio without the feature, such as
Hopeless The Dark Cave.

ironSource has developed a comprehensive platform to help connect people and apps across every platform and device. The company acquired the Upopa Studio in 2014 as part of the company’s effort to develop innovative B2C products within their larger B2B offering. This helps ironSource preserve their knack for disruptive innovation even as the company continues to grow and expand. ironSource places a strategic emphasis on growing their mobile offering, and today, ironSource reaches about 220M unique mobile users a month.

“Gaming has always been a critically important vertical for us at ironSource, and getting Upopa on board was not only about bringing in amazingly talented game developers, but also about helping us stay constantly in tune with the needs of our game developer clients,” said Tomer Bar Zeev, CEO and Co-Founder of ironSource. “With each successive mobile game the team releases, we gain an even better understanding of what app developers need in order to turn their great products into scalable businesses.”

About ironSource

ironSource is a global technology powerhouse offering a comprehensive, data-driven app discovery platform to best connect people with relevant apps. Powering over 7M successful installs a day across all major geos, devices and platforms, ironSource leverages advanced segmentation and targeting algorithms to provide the right content to the right people at the right time. Founded in 2010 with headquarters in Tel Aviv, ironSource has offices in San Francisco, New York and Beijing.

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