Virtual Video Viewing Market to Rise 14.1% in 2014, Says New Research Report at ReportsnReports.com
Dallas, Texas (PRWEB) July 07, 2014 -- Audiences self-selecting into personal preference video through multiple device access points will watch 47.8 billion hours of programming in 2014, or 9.2% in equivalent TV viewing time, according to a publisher, site, aggregator and hosted network library share analytics report.
The report, Virtual Video Viewing 2014 – 2017: User Demand and Exhibition Transition, builds out multi-year forecasts, methodically plumbing exclusive databases spanning years 1999 – 2013 to plot a series of sine waves that reveal adoption trends and inform predictive analytics models.
The period 2005 – 2013 includes the advent and ascendance of UGC’s virtual channel and displays a combined CAGR of 51.8%.
Annual viewing includes professionally published and maintained destinations plus their syndication partners, as well as UGC hosting platforms and social environments, the latter generating the vast majority of choice-based viewing (84%), the former capturing the largest unique audience by far (a 2013 increase of 19.6% vs. 6%).
Viewing tallied across all destinations and outlets is expected to rise 14.1% in 2014, delivering well over 1.27 billion gigabytes of related media traffic and leads off a 2014 – 2017 demand CAGR of 9.5%.
While overall viewing growth is moderating in aggregate, indicative of a larger, diverse, maturing and synchronizing video marketplace, publisher libraries populated with multiple content categories are transforming, impelling stepped up monetization efforts.
Professionally managed television-centric video (including broadcast and cable networks examined from 1999 – 2013) shows a CAGR of 68.3%, and now leads all other categories, including news (49.9%), movies (48.3%) sports (46.7%), music (-22% CAGR 2009 – 2013), and entertainment/kids (61.5%).
Ad-supported premium content monetized with in-stream video shows an insertion frequency of 1.12 avails per content play, driving a 41% increase in 2013/2014 inventory.
Even so, non-linear video spend is emergent. An hour-per-hour dollar analysis shows the virtual channel is undervalued compared to its linear counterpart by 44.1%.
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Table Of Contents
Executive Summary 1
Virtual Video Viewing To Increase At A Declining Annual Rate; 9.5%
Combined Pro/Hosted Network Cagr Projected Through 2017
Virtual Video Views 2005 - 2017: Professional, UGC And Social Destinations
Virtual Video Viewing Share By Hosting Environment: Pro Vs. UGC/Social 2005 - 2017
Virtual Video View Growth Rates: Multi-Year Sine Wave Consumption Analysis 2006 - 2017
Cagr Analytics: Virtual Video Views 2005 - 2017
Section One
Desktop/Mobile/Tablet/Ott/Vod Virtual Video On Track To Deliver 683.7 Billion Choice-Based Views In 2014, Up 14.1%
Virtual Video Viewing Is Increasing At A Declining Annual Rate; 9.5% Combined Pro/Hosted Network Cagr Projected Through 2017
Pro And UGC/Social Networking Video Views: Growth Rate Comparison 2005 - 2017
Virtual Video Views: Bandwidth Requirements And Length Of View Analysis 2013
Professionally Produced, Syndicated And Distributed Video Views Forecast To Reach 112 Billion In 2014
Pro Video Views: 1999 - 2017
Pro Video View Growth Rates: 1999 - 2017
UGC/Social Digital Video Growth Projected At 15% In 2014
UGC/Social Networking Video Views And Growth Rates: 2005 - 2017
Facebook Video Views: 2013
Annual Unique Users To Pro Digital Video Destinations Outnumber UGC/Social Networking Counterparts 4.6 To 1
Pro Destination Site And UGC/Social Networking Video Views Per Unique User Per Month Comparison: 2006 - 2013
Total Pro Video Views Per Unique User Per Site Per Month
Movie Sites And Services Exhibit The Highest Rate Of Viewing Growth Per Unique User
Unique Views Per Site Per Month: By Content Category: 2011 - 2013
Section Two
Section Three
UGC And Social Network Virtual Video Views Forecast At 571 Billion Views In 2014
UGC/Social Networking Video Views And Growth Rates: 2005 – 2017
UGC/Social Network Unique Users And Views Per Unique User Per Month Increase By 40.5% In 2013
UGC/Social Networking Video Views Per Unique User Per Month: 2006 - 2013
Pro Destination Site And UGC/Social Networking Video Views Per Unique User Per Month Comparison: 2006 - 2013
Youtube Video Views Reach 462.2 Billion In 2013
Youtube Views By Themed Category: 2005 - 2013 Cumulative Share
UGC/Hosted Network 2013
Section Four
Virtual Video Views: Professionally Produced And Hosted Programming By Month 2013
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Ritesh Tiwari, ReportsnReports.com, http://www.reportsnreports.com/, +1 (888) 391-5441, [email protected]
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