The use of smartphones for shopping purpose is increasing with the rise in mobile internet user and growing awareness among consumers about the safety of mobile transactions
Dallas, TX (PRWEB) October 04, 2013
Consumer Attitudes and Online Retail Dynamics in Italy, 2013 market report provides in-depth analysis of the latest trends in online consumer shopping, covering of the factors driving online shopping, consumer insights, market dynamics (covering 25 product categories), and reviews of latest best practice in online retail site design. Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future.
Consumer Attitudes and Online Retail Development in Italy, 2013 is the result of an extensive market research covering the online retail industry in Italy. It provides the magnitude, growth, share, and dynamics of the online retail market in Italy. It is an essential tool for companies active across Italy’s online retail value chain and for new companies considering entry into Italy’s online retail market. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to Italy’s online retail environment. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business.
Online retailing is emerging in Italy as more and more consumers get comfortable looking for product information and make purchases online. Online retailing in Italy continues to grow with the rise in the number of active internet users and online buyers through smartphones, tablets and other mobile devices. The use of smartphones for shopping purpose is increasing with the rise in mobile internet user and growing awareness among consumers about the safety of mobile transactions. Online retailers are using social media as a marketing platform to promote their online stores.
Key Features and Benefits of the report available for purchase at http://www.marketreportsonline.com/contacts/purchase.php?name=194964 :
> Understand the consumer behaviour and online trends in Italy.
> Understand which products will be the major winners and losers in the coming years.
> Learn from best practice approaches outlined in the case studies of leading online retailers.
> Improve market and strategic planning using highly granular, forward-looking market data. > Detailed category coverage is provided, covering 25 products, across eight product groups that include: Apparel, Accessories, Luggage and Leather Goods, Book, News and Stationery, Electricals and Electronics, Food and Grocery, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment.
> Assess the impact of economic recession and recovery on market growth.
List of Figures provided in this report:
Figure 1: Share of online retail sales in total retail sales
Figure 2: Total Internet Users and Penetration, 2007-2012
Figure 3: Total Fixed Broadband Subscribers and Penetration, 2007-2012
Figure 4: Mobile Phone Subscribers and Penetration, 2007-2012
Figure 5: Rise of M-commerce in Italy
Figure 6: Private sales sites in Italy
Figure 7: Growth of clothing and footwear category through online channel compared to traditional channel
Figure 8: Italy Online and Offline Retail Sales and Forecast (USD bn), 2007-2017
Figure 9: Italy Online Sales vs. Global Average (% of Total Retail)
Figure 10: Italy Online Sales vs. Western Europe Countries Average (% of Total Retail)
Figure 11: Italy Overall Retail Market Dynamics by Channel Group, 2007-2017
Figure 12: Italy Retail Sales and Forecast (EUR bn) by Channel Group, 2007-2017
Figure 13: Italy Retail Sales, Online vs. Offline, 2012
Figure 14: Italy Online Retailers Market Dynamics by Category Group, 2007-2017
Figure 15: Italy Online Retail Sales and Forecast (USD mn) by Category Group, 2007-2017
Figure 16: Yoox: Home Page
Figure 17: Yoox: Page Layout
Figure 18: Yoox: Product View
Figure 19: Yoox: Mobile Apps
Figure 20: Esselunga: Use of Online Space
Figure 21: Esselunga: Product Information
Figure 22: Zalando: Home Page
Figure 23: Privalia: Homepage
Figure 24: The Triangulated Market Sizing Methodology
Comprehensive Table of Contents and more for the report Consumer Attitudes and Online Retail Development in Italy, 2013 is available at http://www.marketreportsonline.com/194964-toc.html .
Other reports available with us on similar topics:
Consumer Attitudes and Online Retail Dynamics in the China, 2013 research report is available at http://www.marketreportsonline.com/272007.html .
Consumer Attitudes and Online Retail Dynamics in India, 2013 research report is available at http://www.marketreportsonline.com/276069.html .
Consumer Attitudes and Online Retail Dynamics in Brazil, 2013 research report is available at http://www.marketreportsonline.com/276070.html .
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