It Works! Grew Nationally and Internationally in 2013

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Company Gearing Up for Additional Expansions Planned for 2014

It Works!

It Works!

Consumer wellness products and lifestyle company It Works! spent 2013 increasing the company’s sales by more than $200 million and looks toward further expansion and product growth in 2014.

It Works! finished the year with approximately $456 million in sales and gave back to the community on local, national and international levels through donations of cash, goods and time.

Since its inception It Works! focused on the goal of making the Inc. 500 list, and in 2013 the company was recognized at No. 436 for its three-year growth. It Works! was recognized by a number of other outlets including: Direct Selling News, Florida Trend, the Tampa Bay Business Journal and CEO Mark Pentecost was named Entrepreneur of the Year by the Business Observer.

The company expanded its product reach to France with a French-speaking support team and increased its commission payout to more than 60,000 independent distributors. It also recognized its first two Black Diamond independent distributors for earning $100,000 in monthly commissions for six consecutive months.

It Works! already has big plans for 2014, including its recent announcement of its new Greens Chew, a dietary supplement for antioxidant and prebiotic support, and launching Hair Skin Nails, a nourishing skin product. The company’s goal is to reach $1 billion in sales, in 2014, since its 2001 inception.

It Works! will move into its new 50,000-square-foot renovated, riverfront headquarters in Palmetto, Fla. The new offices will feature slides in addition to traditional stairs and elevators, as well as rooftop fire pits and overlarge TV screens displaying event images and company news.

The direct sales company will continue its international expansion by launching in more than six new countries in 2014 including Denmark, Finland, Germany and Spain. Currently, It Works! is in 12 countries worldwide.

Founded in 2001, It Works! is one of the fastest-growing consumer lifestyle direct sales companies. Inc. ranked It Works! No. 436 on its 500 list for 2013. The company is enjoying a 1047-percent growth over the past three years. It Works! debuted at No. 56 on the Direct Selling News Global 100, the annual industry ranking produced by Direct Selling News magazine. It Works! offers a variety of daily-use, instant-results products, including its signature and unique It Works! Wrap, a contouring product that can tighten, tone and firm any area of the body in just 45 minutes. The company currently offers 31 health and beauty products, and pays commissions to more than 60,000 independent distributors worldwide. Visit for additional information.


For additional information, interview, image and product sample requests, contact Axia Public Relations at 888-PR-FIRM-8, ext. 700.

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Marjorie Comer
Axia Public Relations
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