Itzy Ritzy Launches the Next Big Thing in Nursing - The Nursing Happens™ Infinity Breastfeeding Scarf

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At Itzy Ritzy, we want to empower new moms with products that make feeding their babies as easy, comfortable, and chic as possible.

Chicago, IL (PRWEB) July 22, 2014

Itzy Ritzy has introduced the next big thing in nursing, the Nursing Happens™ Infinity Breastfeeding Scarf. Easily transforming from a trendy scarf to a soft, breathable nursing cover, the product is designed to be convenient and easy to use with no snaps, buckles, or complicated wrapping required. The Infinity Breastfeeding Scarf unwraps from a double-looped infinity scarf around the neck to a single loop that drapes over the shoulder for feedings. It provides full coverage for nursing moms and comfort for their precious babies.

Made of high-end jersey knit material, Itzy Ritzy’s Nurisng Scarf allows mother and child the opportunity for skin-to-skin bonding while nursing or bottle feeding. And moms can even infuse the scarves with their own natural, comforting scent by wearing them during pregnancy.

With a SRP of $24.99, the Itzy Ritzy Nursing Happens™ Infinity Breastfeeding Scarf is available for purchase starting today at http://www.itzyritzy.com and nationwide via stores and independent specialty boutiques in April. All the Nursing Happens Scarves are designed and made in the USA. You can also find a video demonstration of the nursing happens breastfeeding scarves here.

Itzy Ritzy Nursing Scarves are available in five different colored Chevron prints – Blue Skies Nursing Scarf, Charcoal Haze Nursing Scarf, Pink Kiss Nursing Scarf, C. Grey Nursing Scarf and the Seaside Stripe Turquoise Nursing Scarf.

“At Itzy Ritzy, we want to empower new moms with products that make feeding their babies as easy, comfortable, and chic as possible,” said Kelly Meyer Douglas, owner and CEO of Itzy Ritzy. “For moms like me that feel more comfortable nursing with some privacy, but still not wanting to miss out on the action of our busy lives, we designed the Itzy Ritzy Nursing Happens™ Infinity Breastfeeding Scarf as a chic, subtle and easy way to breastfeed or bottle feed in public without distractions for baby.”

“From our trend scouting and sales data, we know that standard apron style nursing covers are a thing of the past and our infinity breastfeeding scarf is the new must-have breastfeeding item for modern moms. Busy, on-the-go moms have enough on their plate and shouldn’t have to dig out a wrinkled, outdated nursing cover from the bottom of an overcrowded diaper bag,” she added. “As one of our Facebook Fans, Sara J. pointed out, ‘Nursing Happens! No matter how you feed your little one, it simply has to happen’ and with Itzy Ritzy, nursing happens in style!”

The Infinity Breastfeeding Scarves can be found at http://www.itzyritzystore.com/store/categories/nursing-happens-infinity-breast-feeding-scarves.htm. Itzy Ritzy's products show that parenting in style in possible. By packing function and style into one eco-friendly punch, Itzy Ritzy provides attractive solutions to everyday challenges. Responsible for the great selling line of modern solutions for chic parents on the go, their products include the Snack Happened Reusable Snack Bags, Ritzy Sitzy Shopping Cart & High Chair Cover, Wet Happened? Zippered Wet Bags, the innovative Wrap & Roll Infant Carrier Arm Pad & Tummy Time Mat, and the Lunch Happens Bento Lunch Box. Celebrity fans of Itzy Ritzy products include Pink, Jennifer Garner, Tori Spelling, Beverley Mitchel, and Nicole Ritchie.

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