iUniverse Partners with the Tarcher Imprint to Launch True Directions Books

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A New Partnership to Highlight New Voices and Ideas in the Mind/body/Spirit Realm

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iUniverse, an Author Solutions LLC imprint , and a leading supported self-publishing services provider, announced today its partnership with Tarcher, a leading publisher of Mind/Body/Spirit books, to launch True Directions Books. This new venture will provide aspiring authors with the opportunity to have their ideas published, reviewed by top editors in the Mind/Body/Spirit space, and marketed to a broad base of key retailers and readers.

“True Directions demonstrates new synergies between Author Solutions and traditional publishing,” said Andrew Phillips, Author Solutions chief executive officer. “This relationship increases opportunities for self-published authors to be noticed by a traditional publisher and to access (unique opportunities never before made available to self-published authors.”

In addition to a thorough review by Tarcher’s editorial department, all True Directions titles will be listed on the tarcherbooks.com website. Authors will also receive access to Tarcher webinars and admission to Tarcher LIVE events (a new series of events for consumers that Tarcher will launch in early 2014). Other available benefits include placement in a Tarcher e-newsletter, premier author seating at Tarcher LIVE events, and inclusion in Tarcher’s promotional mailings to key booksellers and Mind/Body/Spirit retailers.

“True Directions gives important new voices a way to bring their ideas into the world,” said Joel Fotinos, vice-president and publisher of Tarcher. “We will not only provide a platform for these authors, but give them the tips, tools and support to achieve success in their publishing journeys.”

Fotinos also views True Directions as a means of identifying and fostering new talent. “We recently acquired Timothy Pychyl’s Solving the Procrastination Puzzle from Author Solutions, and are republishing it in a new edition this coming January 2014. We hope to have many more success stories through this partnership, and will examine every True Directions title to determine which ones might best cross over into our Tarcher publishing program.”

TARCHER is one of the premier Mind/Body/Spirit publishers, covering a broad spectrum of topics in the areas of wellness, self-improvement, spirituality, esoterica/occult, creativity, social consciousness, prosperity & abundance, and more. Recent Tarcher bestsellers include Tapping Into Wealth by Margaret Lynch, Attached by Amir Levine and Rachel S. Heller, Cat Daddy by
Jackson Galaxy, The Artist’s Way for Parents by Julia Cameron, and the New York Times bestseller Transcendence by Norman Rosenthal.

TRUE DIRECTIONS represents iUniverse’s latest industry alliance intended to provide its authors with expanded publishing and marketing opportunities. For more information on iUniverse’s True Directions program, please visit http://www.iuniverse.com/Packages/TrueDirections.aspx

To begin self-publishing with iUniverse, please call 1-800-AUTHORS or log onto iuniverse.com. For the latest news and iUniverse publishing offers, follow iUniverse on Twitter @iUniversebooks and Like iUniverse on Facebook.

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About iUniverse
iUniverse, an Author Solutions, LLC self-publishing imprint, is a leading book marketing, editorial services and supported self-publishing services provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on BarnesandNoble.com. iUniverse recognizes excellence in book publishing through the Star Award, Reader’s Choice, Rising Star and Editor’s Choice designations—self-publishing’s only such awards program. For more information or to publish a book, please visit iuniverse.com or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.

About Tarcher/Penguin
Founded by Jeremy P. Tarcher forty years ago, Tarcher is a book publisher and imprint of Penguin Group LLC, a Penguin Random House company, that is focused primarily on Mind/Body/Spirit titles. From its conception, its focus was health, psychology, creativity and philosophy, with a strong emphasis on the Human Potential movement. Over the years, the imprint has expanded to include serious nonfiction books of all types, with the majority focused on helping readers improve their lives. Putnam purchased the company in 1991. For more information about Tarcher/Penguin, visit tarcherbooks.com.

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