iWriter Talks About 13 Important Marketing Metrics Every Business Should Track In Latest Article
iWriter gives businesses tips on how to focus on marketing measurement for the most impactful metrics.
ST. PETERSBURG, Fla., Dec. 11, 2019 /PRNewswire-PRWeb/ -- Marketing makes up a large chunk of every major company's budget. However, many of those companies have no way of knowing whether they are getting their money's worth or not.
iWriter came up with a comprehensive list of the most effective marketing metrics in their recent article "Marketing Measurement 101: Key Content Marketing Metrics Defined." 13 metrics to track can seem intimidating at first glance. However, a company doesn't need to focus on all of the metrics at all times. In fact, it's more common to focus on certain metrics when making changes to marketing techniques and focus.
Factors such as open rate and click-through rate are highly important for email marketing campaigns. But businesses focusing more on social media should be paying more attention to the social KPIs.
iWriter opens the discussion with one of the most important content marketing metrics of them all: the Customer Acquisition Cost. In a way, this is the biggest marketing KPI of all. As long as the CAC is shrinking, the company is making progress towards more effective marketing. This gives valuable insight as to how much marketing-only expenses go towards recruiting a single customer.
For businesses running PPC ads, important metrics to track include page views, cost per click, and bounce rate. PPC ads involve a relatively significant marketing budget. Thus, tracking whether they work or not is important.
The remaining metrics discussed are Customer Lifetime Value, Return On Engagement, Payback Time, Channel Visits, Marketing-Originated and Influenced Customers, and Keyword Rankings.
About iWriter: iWriter is an online marketplace for getting all types of content created. iWriter specializes in articles, article rewrites, blog posts, eBooks, product descriptions and more! Whether you are using content for SEO, entertainment, or selling purposes, iWriter is the place to go!
SOURCE iWriter
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