Los Angeles, Calif (PRWEB) October 15, 2014
Java Monster, the official energy drink, partnered with Project Ethos to sponsor their LA Fashion Week event Tuesday night at Avalon Hollywood. The one-night event welcomed over 1,500 guests who celebrated fashion, music and art while giving back to Stand Up To Cancer, a groundbreaking initiative created to accelerate innovative cancer research that will get new therapies to patients quickly to save lives now. The Project Ethos LA event raised over $5k for the nonprofit 501(c)(3) charitable organization and is still accepting donations through an online donation page http://do.eifoundation.org/site/TR?team_id=26895&fr_id=1180&pg=team through the end of the week.
Java Monster hosted a lounge for guests to enjoy their favorite Java Monster drink and hang out during this exclusive event. Featured drinks included: Mean Bean, Loca Moca, and Vanilla Light.
The evening of fashion, music and art was hosted by Katie Cazorla, Star of TV Guide’s, Nail Files, and featured a special midnight presentation by headlining designer Nicole Miller along side DJ sets from Helena. Official stylists were from TNT Agency.
Spring/Summer ’15 emerging designer fashion shows took place at 8pm and 9pm with DJ sets by Val Fleury and Digital. Designers featured include a luxurious twist on Indian-American wear by Chynni, laser cut leather by Liberty Garden, whose line supports Doctors without Borders, feminine silhouettes by San Diego designer, Isabel Vianey and black and white hues from The Ashley Michaelsen Collection with shoes by Charles David.
In conjunction with the Fashion Merchandising and Design program at California State University Long Beach, Project Ethos launched the first annual Fashion Designer Scholarship for graduating seniors. Winner Jennifer Luong premiered her boho-chic collection, Tandy Stone featuring easy-to-wear separates followed by hard-core chic clothing by MS Scandal, eco-friendly suits by Amour Swimwear and playful prints by Oober Swank.
Bardot hosted a live art gallery presented by Midori featuring 10 local artists battling with their brushes on wood, canvas and live models to win a $1,000 grand prize, which went to Eddy Lee for his ethereal female painting.
Vendors at the event included the debut of luxury skin care brand, Gilded Cells, a nail decal station by The Painted Nail, a pink themed dessert bar by Platinum Event Decor as well as Speck featuring Candywirez. Notable attendees included Sara Ramirez (Grey’s Anatomy), Kelly McCreary (Emily Owens, M.D.) and the cast of East Los High (Hulu).
For Java Monster media inquiries and images please contact Kim Dresser. Attached images may be used for editorial use.
Please give photo credit to: Raphael Maglonzo. Complete information on Project Ethos, the designers, program schedule and sponsors can be found at the official website at Project Ethos.
About Java Monster
Based in Corona, California, Java Monster is coffee done the Monster way. Java Monster's premium coffee and cream offers the perfect mix of ingredients. Brewed with killer flavor and supercharged with the Monster Energy blend, Java Monster gives you half the caffeine of regular coffee and twice the buzz. Java Monster line-up includes Mean Bean, Loca Moca, Kona Blend, Vanilla Light, Irish Blend and Cappuccino; all created to satisfy whatever mood suits your lifestyle. See more about Monster Energy Company including all of its drinks at http://www.monsterenergy.com.
About Project Ethos
Since 2005, Project Ethos has consisted of a fashion show, music performance, and art gallery in one venue on one night. With over 1,500 fashion designers, musicians and artists featured, Project Ethos has held large-scale productions in Los Angeles, San Diego, San Francisco, Portland, Las Vegas, Scottsdale, Chicago, and New York, with Miami launching in November 2014. Past designers have been featured on Project Runway, sold in retail stores and featured in prominent publications. Previous music acts have won Grammys and played the Super Bowl. Hundreds of original pieces have been sold.