MACKINAW CITY, Mich. (PRWEB) July 01, 2015
Author Don Steele says that only 10 percent of family-owned-and-operated businesses survive and advance into the third generation. The Shepler family’s ferry business for Mackinac Island, Michigan, makes up part of this 10 percent.
Authors Jean R. Beach and Steele tell the story of the Shepler’s business in the new biography, “Undefeated: The True Story of How the Family-Owned Shepler’s Mackinac Island Ferry Service Survived and Advanced through Three Generations” (published by AuthorHouse).
One part case study and one part family history, “Undefeated” chronicles the Shepler’s Mackinac Island Ferry business in its entirety, beginning with its conception in 1945. The business has since gone from a small snack bar operation to a full-blown ferry service with multiple vessels under the Shepler name.
Throughout “Undefeated,” readers watch as Captain William H. Shepler takes his dream of running a business and turns it into a booming family venture. The authors draw from their knowledge of the region and business to provide further insights into the Shepler’s success and the Mackinac straits.
By Jean R. Beach; Dr. Don Steele
Hardcover | 6 x 9 in | 158 pages | ISBN 9781496947338
Softcover | 6 x 9 in | 158 pages | ISBN 9781496947345
E-Book | 158 pages | ISBN 9781496947321
Available at Amazon and Barnes & Noble
About the Author
Jean R. Beach has her bachelor’s degree from Ohio Wesleyan University and has pursued further study at Delta College, Mott College, Northwestern College and in Europe with Dr. James Chillman of Rice University. She is the author of several books about Michigan’s history. She has frequently lectured in Saginaw Valley State University’s humanities lecture series. An advertising copywriter, account executive and freelancer, she has won several prizes for successful ad campaigns.
Don Steele earned his doctorate at The Ohio State University after obtaining his bachelor’s and master’s degrees from Central Michigan University. He is an entrepreneur who has built several successful coaching and consulting businesses. He has coached professional athletes, entertainers and business executives across five continents. He has authored three books. He is an accomplished speaker, humorist and entertainer. He resides in Scottsdale, Arizona.
AuthorHouse, an Author Solutions, LLC self-publishing imprint, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry’s only suite of Hollywood book-to-film services. Committed to providing the highest level of customer service, AuthorHouse assigns each author personal publishing and marketing consultants who provide guidance throughout the process. For more information or to publish a book, visit authorhouse.com or call 1-888-519-5121. For the latest, follow @authorhouse on Twitter.