MACKINAW CITY, Mich. (PRWEB) February 02, 2016
In “Undefeated: The True Story of How the Family-Owned Shepler’s Mackinac Island Ferry Service Survived and Advanced through Three Generations” (published by AuthorHouse) authors Jean R. Beach and Don Steele tell the story of the Shepler family’s business in the new biography. This book shows readers how courage and perseverance can get one through the most difficult of situations.
It is as much a personal family history of the Sheplers as it is a case study on a business surviving daunting challenges and prospering over three generations (a period of 70 years) through determination, a vibrant culture, creativity and first class customer service. Told with folksy stories from family members, business associates, and friends, the book reveals how a family business can overcome the fluidity of a community’s changing needs, the disrupting technologies in an industry, and those obstacles presented in many family dynamics. The reader is rewarded with a back story rich in regional history, and a saga of a family full of love and respect who pushed forward together when many would have quit decades ago.
Throughout “Undefeated,” readers watch as Captain William H. Shepler takes his dream of running a business and turns it into a booming family venture. The authors draw from their knowledge of the region and business to provide further insights into the Shepler’s success and the Mackinac straits.
By Jean R. Beach; Dr. Don Steele
Hardcover | 6 x 9 in | 158 pages | ISBN 9781496947338
Softcover | 6 x 9 in | 158 pages | ISBN 9781496947345
E-Book | 158 pages | ISBN 9781496947321
Available at Amazon and Barnes & Noble
About the Author
Jean R. Beach has her bachelor’s degree from Ohio Wesleyan University and has pursued further study at Delta College, Mott College, Northwestern College and in Europe with Dr. James Chillman of Rice University. She is the author of several books about Michigan’s history. She has frequently lectured in Saginaw Valley State University’s humanities lecture series. An advertising copywriter, account executive and freelancer, she has won several prizes for successful ad campaigns.
Don Steele earned his doctorate at the Ohio State University after obtaining his bachelor’s and master’s degrees from Central Michigan University. He is an entrepreneur who has built several successful coaching and consulting businesses. He has coached professional athletes, entertainers and business executives across five continents. He has authored three books. He is an accomplished speaker, humorist and entertainer. He resides in Scottsdale, Arizona.
AuthorHouse, an Author Solutions, LLC self-publishing imprint, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry’s only suite of Hollywood book-to-film services. Committed to providing the highest level of customer service, AuthorHouse assigns each author personal publishing and marketing consultants who provide guidance throughout the process. For more information or to publish a book, visit authorhouse.com or call 1-888-519-5121. For the latest, follow @authorhouse on Twitter.