Industry Analyst Jeff Kagan on Sprint One Up Annual Upgrade Plan

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Sprint follows AT&T Next, Verizon Edge and T-Mobile Jump already in market.

Jeff KAGAN, Industry Analyst

Sprint One Up follows AT&T Next, Verizon Edge and T-Mobile Jump already in market.

Sprint will soon roll out their new plan called Sprint One Up. This is an upgrade plan where customers can upgrade their smartphone device once a year instead of once every two years, says the Los Angeles Times, Sept 16.

Technology industry analyst Jeff Kagan offers comment.

“Now Sprint can hang on to customers tempted to leave for early upgrades. A few months ago similar plans were introduced to the marketplace by AT&T, Verizon and T-Mobile USA. These competitive plays may have been felt at Sprint since they have decided to introduce their own plan called Sprint One Up,” says Tech analyst Jeff Kagan.

“These plans are not for every customer. They are for the customer who always wants the next, hot, new device. Rather than waiting for two years as usual, these customers can trade-up every year. It’s all about early upgrades of smartphone handsets for customers who want them,” says Wireless analyst Kagan.

“This is good news for Sprint customers who want to upgrade their devices once a year instead of once every two years. It’s a way for Sprint to keep customers from jumping ship to get this feature. This is a good move on Sprint’s part. It’s one of the directions the industry is heading in,” says Kagan.

About Jeff Kagan

Jeff Kagan is a Technology Industry Analyst and consultant who is regularly quoted by the media over 25 years. He offers comment on wireless, telecom and tech news stories to reporters and journalists.

He is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst depending on the focus of the story.

He follows wireless, telecom, Internet, cable television and IPTV. He also follows the wide consumer electronics and technology space.

Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.

Clients: Call or email Jeff Kagan to discuss becoming a client. Kagan has worked with many companies over 25 years as consulting clients.

Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Visit his website: at jeffKAGAN.com to learn more and for disclosures.

Kagan is an analyst, consultant, columnist and speaker.

Twitter: @jeffkagan

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