Industry Analyst Jeff Kagan on Softbank Saying Sprint Investors Need Patience

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Technology Industry Analyst Jeff Kagan is available to speak with reporters, or may be quoted through this release.

Jeff KAGAN, Industry Analyst

Technology Industry Analyst Jeff Kagan is available to speak with reporters, or may be quoted through this release.

Softbank founder Masayoshi Son says Sprint investors need patience. Perhaps up to two years, says Reuters, Sept 30.

Tech analyst Jeff Kagan offers comment.

Sprint has been struggling and trying to recover for years. Recently, the majority of Sprint was acquired by Japan’s Softbank. After the acquisition Sprint investors had hoped for a quick turnaround and success. Now they are learning that the Sprint recovery will take quite a bit of work and time.

“Dreams of a quick turnaround at Sprint have been dashed. A turnaround may indeed happen, but it will take Softbank at least a year or two before they are ready to launch the new Sprint… whatever that will be,” says Principal analyst Jeff Kagan.

“While this is disappointing for Sprint customers and investors, it had to have been expected. You can’t just wave a magic wand over a company and say abracadabra and change the company. Change takes time and effort. We are still in the first chapter of this Sprint recovery story,” says Wireless analyst Kagan.

“So what does this mean? Will Sprint show any recovery near term, or will it continue to lose customers to competitors like AT&T Mobility, Verizon Wireless and T-Mobile USA? They have been making some immediate changes to hang onto their existing customers, like unlimited wireless data for life. We’ll have to wait and see if this helps them,” says Kagan.

Softbank founder Masayoshi Son says at the very least you need a half-year to a year. And for anything substantial you need one or two years.

“While this makes sense, it is not what investors and customers wanted to hear. Perhaps we will start to see some of the turnaround within the next few months, signs of encouragement. If so, that will go a long way to keeping customers and investors happy,” says Kagan.

“I still think this deal could be just what Sprint needs. However it will take time. And in this short-attention span theatre we call life in 2013, two years is a lifetime,” says Kagan.

About Jeff Kagan

Jeff Kagan is a Technology Industry Analyst, consultant and columnist who is regularly quoted by the media over 25 years.

He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.

Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.

Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list, please send request by email.

Clients: Contact Kagan to discuss becoming a client. He has worked with many companies as consulting clients over 25 years.

Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Visit his website: at to learn more and for disclosures.

Twitter: @jeffkagan

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