Jeff Lazell Expands His Role at MAC Group with the Addition of the Nanlite Brand

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With the newly announced addition of the Nanlite brand portfolio of continuous lights and accessories to the MAC Group lighting group roster, Jeff Lazell has been named Category Manager, Lighting. This team also includes the Elinchrom, Phottix, and Kupo brand portfolios.

Jeff Lazell
“This is a very exciting time for image makers and for MAC Group. I am honored to be a part of it and to work with such world class lighting brands with a super capable team,” - Jeff Lazell, MAC Group Category Manager, Lighting

In his new role, Jeff will be focusing heavily on driving the growth of the Nanlite and other product ranges throughout the United States, in partnership with the MAC Group sales and marketing teams.

NanLite is the new brand name from NanGuang and represents the next evolution in their quest to create the ultimate range of LED Solutions. This range includes Monolights, Panels, Fresnels, Tubes, Wands, Ringlights and Accessories. Jeff and the broader MAC Group Team recently launched the line at NAB and are now working on materials for a variety of target audiences encompassing the Video, Photo, Beauty and Content Creation communities.

“This is a very exciting time for image makers and for MAC Group. I am honored to be a part of it and to work with such world class lighting brands with a super capable team,” said Jeff Lazell

“Jeff’s range of experiences working across a multitude of MAC Group brands makes him the perfect fit to handle our expanded and exciting brand portfolio,” said Jan Lederman, MAC Group President.

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Colleen Carlisle-Nicholas
@MACgroup
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