Tips for Briefing Industry Analysts: Column by Jeff Kagan

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“Call or email Technology Industry Analyst Jeff Kagan to discuss setting up an initial briefing of your company.”

Jeff KAGAN, Industry Analyst

“Call or email Technology Industry Analyst Jeff Kagan to discuss setting up an initial briefing of your company.”

Jeff Kagan has become one of the best known technology industry analysts over the last twenty-five years. Kagan offers advice to companies who want to improve their industry analyst relations in his column this week titled “Tips for Briefing Industry Analysts” in Oct. 7.

If you would like to discuss having Industry Analyst Jeff Kagan follow your company, please call or email to discuss setting up an initial briefing of your company, strategy, competitive position and more.

“Every company can have success with the analyst community. Why don’t they then? Why do only a very few do a good job?” That is the questions asked by Wireless Analyst Jeff Kagan.

There are two key parts to the industry analyst community for every company. One key to success is having a good understanding of both parts.

Part one are the few key analysts who follow your company and your space closely and who are most influential. Reaching this group absolutely is key since their thoughts and comments carry quite a bit of weight.

Part two is the larger and more general group of industry analysts. Reaching this group with a positive message is also key, but in a very different way.

“Having a good understanding of the analyst community is key. Effectively reaching them is very important. If you do not have a good relationship with key analysts, they will develop their opinions about your company on their own. They can focus on the positive or negative aspects of your company. And every company has loads of truths in both catagories. So this is very important to manager correctly.” Says Telecom Industry Kagan.

Treating and interacting with these two analyst groups differently is also a factor to success. Understanding how to do this well is an important key.

There are so many do’s and don’ts and it is important to get it right in order to get good results.

Read Industry Analyst Jeff Kagan’s column tips on hitting home runs with the industry analyst community.

Kagan is interviewed on a daily basis by the media, writes weekly columns and publishes daily press releases on companies, ideas and topics.

Over the last 25 years Kagan follows the tech space starting with wireless, telecom, television and the Internet space. He also follow other industries as they blend with these core followings.

To schedule a briefing and get on Jeff Kagan’s radar, please contact him.

About Jeff Kagan

Jeff Kagan is an industry analyst, consultant, columnist, author, speaker and futurist. He shares his opinion and views in many different ways over 25 years. His goal is to help you better understand our changing world, technology, industry and competition.

He is regularly quoted hundreds of times every year by the media. He writes two weekly columns and a daily press release on companies, technologies, competition and the changing industry.

He offers comment on wireless, telecom, Internet, cable television, IPTV and other tech news stories.

Kagan is known as a Technology Analyst, Tech Analyst, Wireless Analyst, Smartphone Analyst, Telecom Analyst, Telecom Industry Analyst and Principal Analyst.

Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.

Companies and Clients: Contact Jeff Kagan to discuss setting up an “analyst briefing” or becoming a consulting client.

Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Visit his website: at to learn more.

Full Disclosure: Jeff Kagan is an independent industry analyst. He offers comment to the media on breaking news, announcements, technologies and the changing marketplace. He also writes columns and press releases offering comment, and is an author and speaker. Kagan earns a living as a consultant, analyst, speaker and author.

Twitter: Follow him at @jeffkagan

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