Jeff KAGAN, Industry Analyst
Technology Industry Analyst Jeff Kagan is available to speak with reporters, or may be quoted through this release.
Atlanta, GA (PRWEB) November 09, 2013
In a current Verizon Wireless ad campaign they say that they have the best 4G LTE coverage compared to AT&T, Sprint and T-Mobile. Is this correct?
Tech analyst Jeff Kagan offers comment on this important topic.
“While I generally like and respect Verizon and Verizon Wireless, I am very disappointed with their most recent ad campaign which tells half truths to make them look like the best when that is not the case for the average customer.” Says Principal analyst Jeff Kagan.
The ad campaign shows a 4G LTE coverage map for Verizon, AT&T, Sprint and T-Mobile. It shows Verizon has more 4G LTE coverage than the competitors. “The truth is Verizon does offer more 4G LTE because AT&T uses multiple technologies including 4G LTE and HSPA+ to get the same coverage and results.” Says analyst Kagan.
“The Verizon television advertising sounds like they give customers better coverage than the competitors and that is where they are simply wrong.” Says Kagan.
“4G LTE is only part of the story. Verizon Wireless uses only 4G LTE. AT&T uses multiple technologies including 4G LTE and HSPA+. That means AT&T offers similar, fast service to its customers all over, just like Verizon. They just use multiple technologies. Period.” Says Kagan.
“Customers could care less what technology they use. They just want results. And both AT&T and Verizon give the same results and connectivity.” Says Kagan.
The wireless networks in the USA are not all the same. They operate on different technologies. That’s why you can’t take a Verizon phone and use it on AT&T or visa-versa. However just because the technology is different, doesn’t mean one is better than the other, just different.
“AT&T has the same great quality and coverage as Verizon. They just use a different technology. That’s where the Verizon ad campaign is only telling a half-truth.” Says Kagan.
“The Verizon ads are true when talking about Sprint and T-Mobile. Both Verizon and AT&T offer much more coverage and speed than Sprint and T-Mobile. However that is changing as well. Sprint was acquired by Softbank, and T-Mobile has a new CEO and a renewed competitive sense. Both are pouring in lots of dollars to update their network.’ Says Kagan.
In fact, Sprint has more wireless spectrum than all the major wireless carriers combined. That could make a real difference over the next few years.
“So I must give a thumbs down to the Verizon Wireless ads showing they have the best 4G LTE coverage since it only tells a part of the story. Both Verizon and AT&T offer the fastest and best coverage today. Sprint and T-Mobile are both rushing as fast as they can to improve their coverage as well.” Says Kagan.
About Jeff Kagan
Jeff Kagan is a Technology Industry Analyst, consultant and columnist. He is regularly quoted by the media over the last 25 years.
He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is also known as a Tech Analyst, Wireless Analyst, Telecom Analyst and Principal Analyst.
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Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
Visit his website: at jeffKAGAN.com to learn more and for disclosures.
Twitter: @jeffkagan