Wireless Analyst Jeff Kagan Sees Signs of Life at Sprint

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Keep your eyes on Sprint in 2015 which may be their turnaround year, says Technology Industry Analyst Jeff Kagan

Jeff KAGAN, Industry Analyst

Keep your eyes on Sprint in 2015 which may be their turnaround year, says Technology Industry Analyst Jeff Kagan

Industry analyst Jeff Kagan offers comment on the early stages of what may be a Sprint recovery.

Sprint has gone through many changes over the last few decades. In fact over the years the entire wireless world has gone through many changes. In the early years all wireless carriers showed growth. However in the last several years there has been a divide.

Some companies continue to show strong growth while others failed to do so. In recent years both AT&T Mobility and Verizon Wireless have shows strong growth while both Sprint and T-Mobile have not.

“Things look like they are starting to turnaround. There have been dramatic changes in management and strategy from both Sprint and T-Mobile USA and we are starting to see growth once again.” Says Wireless Analyst Jeff Kagan.

T-Mobile started their turnaround more than a year ago under new management and CEO John Legere. Since then they have shown strong growth from a slice of the customer pie. They seem to be mostly focusing on the younger and lower income users. Customers more interested in saving money than in network reach or quality.

Sprint has gone through it’s own significant changes as well during the last year or two. Today Sprint has a new owner and corporate management. Masayoshi Son CEO of Softbank acquired Sprint, then last summer replaced long time CEO Dan Hesse with new CEO Marcelo Claure.

In November Sprint brought in Doug Michelman as Senior VP of Corporate Communications and Corporate Social Responsibility. While that title is a mouthful, it does begin to shine a light on what Sprint may focus on going forward.

Michelman spent the last ten years as the Chief Communications Officer at Visa. He was also a senior executive with PR firm FleishmanHillard. That kind of background could prove to be just what Sprint needs.

“We still have to get a good sense of what the New Sprint is all about. What they will focus on. How they will compete. I think we will as Sprint developes their shorter and longer term strategies for growth.” Says Kagan.

The most exciting signs of life at Sprint has been in the last few months. New programs and deals have attracted the attention of customers, media and analysts. Sprint executives have shown they may indeed have that special sauce which is critical to any success story.

“During the last several months of 2014, Sprint seemed to introduce one hot idea after another. We have yet to hear the results, but the activity alone so far from Sprint was very impressive. If this continues, we could be seeing the very early days of the turnaround of Sprint.” Says Telecom Analyst, Kagan.

“Well have to keep our eyes on Sprint going forward. 2015 could be the year of the Sprint turnaround. It would be good to see four, strong, competitors in the US wireless space once again. That will be good for customers and the entire wireless marketplace.” Says Kagan.

“I’ll be keeping a close watch on Sprint going forward and offer comments. Stay tuned. As for right now Sprint seems to be at the beginning of a new growth trend.” Says Kagan.

About Jeff Kagan

Jeff Kagan is an industry analyst, consultant, columnist, author, keynote speaker and futurist.

He shares his opinion and views on companies, technologies and competition in many different ways over 25 years. His goal is to help you better understand our changing industry. To see where we have come from, where we are today, where we will be tomorrow and why.

As an analyst, Kagan is quoted by the media on a daily basis. He writes two weekly columns and publishes a daily press release. He is also a keynote speaker and author.

He follows wireless, telecom, Internet, cable television, IPTV, Mobile Pay, Cloud, Internet of Things or IoT, M2M and more.

Kagan has been called a Technology Analyst, Tech Analyst, Wireless Analyst, Cloud Analyst, Smartphone Analyst, Telecom Analyst, Telecom Industry Analyst and Principal Analyst.

He is also known as an Influencer or Key influencer, and Influencer Marketing and Influence Marketing.

His speeches are on topics including The Future of Wireless and Telecom, State of the Industry, challenges and opportunities, changing technology, competition, services, winners and losers, why and what we can expect going forward.

Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.

Press Releases: You can keep up with Kagan press releases by clicking the orange Subscribe icon on the top right of this page.

Companies and Clients: Contact Jeff Kagan to discuss setting up an “analyst briefing” or to explore becoming a consulting client.

Contact: Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.

Visit his website: at jeffKAGAN.com to learn more.

Full Disclosure: Jeff Kagan is an independent industry analyst. He offers comment and opinion to the media on breaking news, announcements, technologies and the changing marketplace. He also writes columns and press releases offering comment, and is an author and speaker. Kagan earns income as a consultant, analyst, speaker and author.

Twitter: Follow him at @jeffkagan

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