Technology Industry Analyst Jeff Kagan says its curious why Verizon Wireless is not offering data rollover.
Atlanta, GA (PRWEB) January 31, 2015
In this article by eweek.com, Jan 27, Verizon Wireless say they are not going to enter the Data Rollover movement.
Wireless Data Rollover is a new idea that has been introduced by AT&T Mobility, T-Mobile and regional provider C Spire.
Industry analyst Jeff Kagan offers comment.
“Over the course of the last month or so we have seen three wireless competitors, AT&T Mobility, T-Mobile and C Spire roll out a new Data Rollover idea which the customers I have spoken with really seem to like. Customers just hate losing what they don’t use month after month,” says Wireless Analyst Jeff Kagan.
Data Rollover let’s the customer roll over any unused wireless data left on their account to the next month. The result is cost savings for the user.
“That’s the reason why customers really seem to like this idea. They can save and rollover any unused data to the next month. So if they use more data next month, they are often covered at no additional cost. What’s not to love?” says Telecom Analyst Kagan.
“Wireless data usage is exploding and losing data they paid for is becoming a growing problem for users.” Says Tech Analyst Kagan.
This is not the first time Verizon stayed out of the rollover world. A few years ago AT&T introduced Rollover Minutes, which was the same idea, but for minutes of talk time rather than wireless data.
Rollover Minutes let the customer roll over and save their unused wireless voice minutes to the next month. It was a big success for AT&T.
“That’s why I think Rollover Data will be as big a hit this time. And this time it’s not just AT&T, but also T-Mobile and C Spire. They should all be winners with this new idea. This builds customers loyalty and creates a very sticky customer. And that’s one of the goals of the industry in 2015.” Says Kagan.
Wireless Data usage continues to explode with growth over the last several years ever since the Apple iPhone, Google Android and Samsung Galaxy hit the streets. Wireless data spectrum is still being stretched to the limits.
This creates a new marketing idea that smart companies can capitalize on.
About Jeff Kagan
Jeff Kagan is an industry analyst, consultant, columnist, author, keynote speaker and futurist.
He shares his opinion and views on companies, technologies and competition in many different ways over 25 years. His goal is to help you better understand our changing industry. To see where we have come from, where we are today, where we will be tomorrow and why.
As an analyst, Kagan is quoted by the media on a daily basis. He writes two weekly columns and publishes a daily press release. He is also a keynote speaker and author.
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