Jeff Koob’s New Book Criticizes Ad-Centric Society

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‘Ad Nauseam’ discusses propaganda’s numerous effects on today’s society

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Koob hopes his book will help readers realize propaganda’s grasp over their lives so they can break free from it.

Healthy eating and dieting are often at the forefront of the news and media. Author and psychologist Jeff Koob also emphasizes the importance of a healthy diet, but in regards to the U.S. and society’s consumption of advertising, not food. Furthermore, he believes that the country’s diet as a whole is suffering because of one junk food: propaganda.

Koob hopes to lift the veil on propaganda with his new book, “Ad Nauseam: How Advertising and Public Relations Changed Everything” (published by iUniverse), which discusses the propaganda-driven society of today, its potential downfalls, the evils of social engineering and the solutions he sees.

“Most people can’t recognize the techniques of propaganda and don’t think they are influenced by it,” Koob says.

Koob uses a “psycho-linguistic” approach to examine society and the presence of propaganda today. He begins by looking at the history of propaganda and advertising in an attempt to answer the question: “How did we get here?” He then examines what he refers to as “psycho-technologies” in order to see the extent of their influence on the shaping of modern life.

Throughout “Ad Nauseam,” readers will learn about the various ways in which advertising and propaganda has shaped society, both culturally and socially. Koob hopes his book will help readers realize propaganda’s grasp over their lives so they can break free from it.

“Ad Nauseam”
By Jeff Koob
Softcover | 5 x 8 in | 196 pages | ISBN 9781491758915
E-Book | 196 pages | ISBN 9781491758908
Available at Amazon and Barnes & Noble

About the Author
Jeff Koob earned his bachelor’s degree in English at The Citadel, served for four years in the U.S. Army and then earned a master’s degree in psychology at the University of West Georgia. He worked as a public sector psychologist for over 30 years. He served in Jamaica as a Peace Corps volunteer and served as a Red Cross Disaster Mental Health Volunteer at Ground Zero in New York City following the attack on the World Trade Center. He lives with his wife in Columbia, South Carolina.

iUniverse, an Author Solutions, LLC, self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on iUniverse recognizes excellence in book publishing through the Star, Reader’s Choice, Rising Star and Editor’s Choice designations—self-publishing’s only such awards program. Headquartered in Bloomington, Indiana, iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.

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