We’re excited to partner with JEM to enable brands and their channel partners with training and programs to help them activate and monetize their social networks.” said Peter Thomas, CEO, Averetek.
PALO ALTO, CALIF. & EDMONDS, WASH. (PRWEB) March 15, 2017
JEM Consulting & Advisory Services, a firm dedicated to helping organizations gain competitive advantage through the use of digital and social media, and Averetek, a global leader in channel marketing automation software and consulting services, announced a partnership today to enable organizations to better align sales and marketing and to use content marketing and social selling practices, tools and technologies more effectively.
Through their partnership, JEM will offer its clients best-in-class cloud-based channel marketing solutions that will provide a one-stop shop and enable them to better market through their VAR’s, SI’s, ISV’s and distributors. In addition, JEM will work with Averetek’s existing customers to conduct digital and social media audits, develop social selling strategies and programs, provide social selling training and enablement and counsel to better align sales and marketing efforts.
“Digital and social media have transformed the customer experience and provided new opportunities for marketers and sales professionals to take relationships from transactional to strategic. But this requires new tools, technologies, skills, and improved alignment between sales and marketing. This can be challenging, especially for large organizations with complex sales and marketing operations, including channel and partner sales,” said Jen McClure, CEO, JEM Consulting & Advisory Services. “Our new partner relationship with Averetek will help our clients to successfully achieve this transformation.”
“Channel partners need help with social media, and they don’t know where to get started, so they look to their brand partners for guidance. We’re excited to partner with JEM to enable brands and their channel partners with training and programs to help them activate and monetize their social networks.” said Peter Thomas, CEO, Averetek.
Averetek is the largest provider of channel marketing automation software in the world with 322,000 users from 71,000 channel partner organizations in 195 countries. Averetek is the partner-led demand generation engine for leading brands like SAP, RSA Security, Pure Storage, Splunk, FireEye, and Avalara. Averetek’s clients use the platform to enable their channel partners to plan and execute a variety of marketing campaign tactics through simple workflows that generate pipeline and revenue.
About JEM Consulting & Advisory Services
JEM Consulting & Advisory Services is a Silicon Valley-based consultancy dedicated to helping organizations gain competitive advantage through the use of digital and social media technologies. JEM’s services include digital strategy, enablement and governance. JEM works with its clients to define a vision with aligned goals and strategy, design and execute successful systems, programs and technologies, maximize skills and capabilities and evaluate and measure results. http://jem.consulting