Cushion Cut Emerges into Top Three Engagement Diamond Choices

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Jester Jewelers' recent customer data shows that the cushion cut diamond has emerged as one of the top three most popular engagement diamond choices.

Diamond in Tweezer: Cincinnati
Every diamond, regardless of shape, gets its brilliancy by cutting and polishing the diamond facets.

When choosing an engagement ring, one of the most important decisions is deciding on the shaped of the diamond. Jester Jewelers, a wholesale jeweler for almost 75 years, explains that the shape of the diamond determines how the facets of the diamond are cut - ultimately affecting the brilliance and sparkle. "Every diamond, regardless of shape, gets its brilliancy by cutting and polishing the diamond facets. Different diamond shaped requires different cuts," says Randall Jester, owner of Jester Jewelers and a G.I.A. Diamonds Graduate. The following are what Jester Jewelers' recent customer research shows as the top 3 diamond engagement diamond choices and explains why customers are choosing these diamonds:

#1 Round Brilliant Cut Diamond
Still the most popular, the round brilliant cut has withstood the test of time. Classic and beautiful, the round brilliant cut has the most brilliance with its 58 facets. The G.I.A. has done extensive research on round diamonds - on what angle a facet should be cut to get the most brilliance, fire and scintillation out of a diamond. Many customers choose the round brilliant cut diamond for its versatility.

#2 Princess Cut Diamond
The second most popular diamond cut for engagement rings is the princess cut. A princess cut diamond gives off most of the same brilliance and sparkle of a round. The more square rather than rectangular shape is usually more desired. The princess cut diamond, like the round, is very versatile and many choose it for their engagement diamond for its modern look.

#3 Cushion Cut Diamond
Rounding out the top, there is now the ever increasing popular cushion cut. This cut is somewhat of a cross between the round and the princess with its rounded corners. It gives a very elegant appearance that lends nicely to today's engagement ring styles, especially the halo engagement ring style. Randy Jester says "not all cushion cut diamonds are made equally" and advises the purchaser examine several stones before purchase. He explains that the increasing popularity of the cushion is because the diamond cutters are perfecting the technique of cutting this shape.

There is much more to consider when selecting an engagement diamond beyond the shape. Jester Jewelers wants to make choosing a diamond an enjoyable experience. Having knowledge and information about diamonds will make the selection experience a positive one. Consumers can visit their website or give them a call today, they will be happy to discuss the 4c’s - cut, color, clarity & carat.

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Carrie Jester
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