JiMMYBAR! Hires CPG Marketing Rock Star Sabrina Kautz

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Pepsico veteran brings marketing strategy and innovation depth as company rebrands and launches new products

Sabrina Kautz

“Sabrina is the rare talent who can both visualize the market opportunity and connect the dots to capture it with customers and consumers,” Jason Wadler, JiMMYBAR! Co-CEO.

JiMMYBAR!, one of the country’s fastest growing protein bar companies, is excited to announce the hiring of Sabrina Kautz as their new VP of Marketing. With more than 12 years of CPG marketing experience, Sabrina takes a leadership role in the company as they experience unprecedented growth and new product introductions.

In her new role, Kautz will lead the company’s brand strategy, shopper marketing initiatives, new product development and customer/consumer insights. She and her team will work closely with the digital e-commerce team, led by industry veteran Raj Goswami, to ensure a holistic approach to both consumers and retail partners.

“JiMMYBAR has grown exponentially since launching four years ago,” says Jim Simon, Founder and Co-CEO. “Sabrina has tremendous industry and leadership experience that will make the wave we’re riding even bigger. And she’s fun, smart and a badass—we’re lucky to have her!”

Kautz spent the last eight years at PepsiCo, most recently leading innovation strategy across the Tropicana brand. In addition to her marketing and innovation roles on Tropicana, she was also an early member of the Sabra team, where she introduced the hummus category into the US market while positioning the Sabra brand as a leader in the category. Previously, Kautz held marketing positions in the beauty industry with Coty Inc and Active Concepts.

“Sabrina is the rare talent who can both visualize the market opportunity and connect the dots to capture it with customers and consumers,” adds Jason Wadler, Co-CEO. “With JiMMYBAR now available in over 30,000 locations, her talent will be crucial to ensure we constantly innovate and deliver as we grow our unique brand and cleanly decadent products.”

Kautz holds an MBA in Marketing and Strategy from the NYU Stern School of Business. She earned her Bachelor of Science degree from Bucknell University in Chemical Engineering and Psychology.

JiMMYBAR! is one of the fastest growing clean protein bar companies in the country. Founded by a brother (the entrepreneur) and sister (the chef) in Chicago, JiMMYBAR! is on a mission to give every household the cleanest protein bar with a decadent taste and a fun experience. JiMMYBAR uniquely achieves that goal with its chef-curated recipes, innovative flavors and formats, and responsibly sourced ingredients. JiMMYBARs! can be found at 30,000 locations including most major convenience stores including WaWa, Sheetz, 7-11 and Circle K; Whole Foods, Walmart, TJX stores, Cost Plus World Market, and select airports and retailers around the country. Visit http://www.jimmybars.com to learn more and experience the delicious difference.

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Jason Wadler
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