New Book Teaches On Bill Murff’s Lasting Legacy of Life Success

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J. M. Murff chronicles his brother’s unique approach to achievement, development in ‘The Bill Murff Story.’

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So unique and successful were Bill’s dealings with people that J. M. coined the word “developmentship” to describe his paradigm of business leadership.

The pursuit of happiness is affirmed by the Declaration of Independence as an unalienable right given to all humans by their creator. It does not, however, guarantee happiness; it allows for the pursuit of happiness - two very different things. “The Bill Murff Story: Bringing Beauty to the Landscape of Life” (published by iUniverse) is author J. M. Murff’s in-depth study of his brother’s unique and successful strategy for achieving the American dream of a happy, successful life built on his own hard work.

“The legendary life of virtue and service of sod farmer Bill Murff needs to be widely read by all who seek to achieve the American dream,” J. M. explains. “Bill’s life and unique business practices can serve as an example, inspiration and a formula for achieving the noblest aspects of life success.”

J. M. compares Bill’s unique and exemplary life to trailblazer Benjamin Franklin, fully identifying the peak performance process used by both individuals on their paths to exemplary success. He reveals the five-stage, 15-step strategy Bill used to achieve his American dream and identifies 23 power principles Bill discovered and used to become a noted ecclesiastical, business and community leader, as well as a philanthropist.

So unique and successful were Bill’s dealings with people that J. M. coined the word “developmentship” to describe his paradigm of business leadership.

“The famous business consultant and well-known author of ‘The 7 Habits of Highly Effective People,’ and other publications, the late Stephen Covey, crystallized the purpose of life as: live, learn, love, and leave a legacy,” J. M. writes. “Bill Murff did these four things extraordinarily well, and those seeking a more fulfilling life can learn a great deal from his story.”

“The Bill Murff Story”
By J. M. Murff
Hardcover | 6 x 9 in | 170 pages | ISBN 9781491715093
Softcover | 6 x 9 in | 170 pages | ISBN 9781491715086
E-Book | 170 pages | ISBN 9781491715109
Available at Amazon and Barnes & Noble

About the Author
J.M. Murff earned a Bachelor of Science degree in mechanical engineering from Texas A&M University and a master’s degree in public administration from Brigham Young University. He had a 25-year, worldwide career in power generation and then spent seven years in public management. He is CEO of Developmentship, LLC. He and his wife, Murial, have 13 children, seven of which are Eagle Scouts. They reside in St. George, Utah. This is his sixth book.

iUniverse, an Author Solutions, LLC, self-publishing imprint, is the leading book marketing, editorial services, and supported self-publishing provider. iUniverse has a strategic alliance with Indigo Books & Music, Inc. in Canada, and titles accepted into the iUniverse Rising Star program are featured in a special collection on iUniverse recognizes excellence in book publishing through the Star, Reader’s Choice, Rising Star and Editor’s Choice designations—self-publishing’s only such awards program. Headquartered in Bloomington, Indiana, iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit or call 1-800-AUTHORS. For the latest, follow @iuniversebooks on Twitter.

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