Nationwide Truck Wraps Manufacturer Comments on Wickes’ New OOH Campaign Designed to Resonate with Core Target Audience

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JMR Graphics, a nationwide truck wraps manufacturer, comments on Wickes’ new OOH campaign that was designed to specifically target the brand’s core audience.

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Nationwide truck wraps manufacturer, JMR Graphics, comments on Wickes’ new Out-of-Home (OOH) advertising campaign that utilizes location in order to target core audience.

According to a November 26th, 2013 article published by The Drum, titled, “Wickes constructs imitation building site at Elephant and Castle Roundabout as part of OOH campaign,” Wickes Construction Company built an “imitation building site” in order to grab the attention of passerby.

The advertisement, that features a partially built roof, insulation and a giant radiator, was designed to “remind tradesmen and DIY fans that now is the time to prepare for winter.”

Stephen Entwhistle, the national advertising manager at Wickes, further explains the strategy behind the campaign. “This is certainly among some of our most unique and innovating work. It is a really creative way of reaching our target audience, and I’m confident it will engage and resonate with them,” he says. “What better way to showcase our latest product range than building it right in front of our customers’ eyes.”

Through research, Posterscope, the OOH communications agency that worked to design the advertisement, found that Wickes’ core audience spend a significant amount of time traveling by car throughout London and identified that “the busy juncture where the advertisement is located is the perfect location to achieve maximum impact.”

TJ Pannell, a representative of JMR Graphics, a nationwide truck wraps manufacturer, says, “This OOH campaign implements all of the factors that need to be included in a highly successful campaign. It has the element of proximity, relevance and wow factor,” he says. “This is a great campaign and will provide Wickes with a great consumer response.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Joseph DeRicco
JMR Graphics
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Scott Darrohn
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JMR Graphics Inc.
since: 07/2012
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